Conformity - types and explanations

• 3 types of conformity

  Internalisation, identification, compliance
• Internalisation

  Accepts group norms leading to public and private change in behavior/opinions
• Identification

  Conforming because we value something about the group so publicly change opinions
• Compliance

  Going along with others in public but privately not changing personal opinions
• 2 explanations of conformity

  Informational social influence (ISI) and Normative social influence (NSI)
• Normative social influence

  About norms and typical behavior, as we don't want to seem different or foolish - to gain social approval so occurs in situations with strangers, friends, or stressful periods
• What type of process is ISI?

  Cognitive - to be right
• What type of process is NSI?

  Emotional - to be liked