Dieter rams key principles
- innovation - product uses modern materials and technologies
- useful - functional - solves a problem
- aesthetic - form follows function but aesthetics depends on the market it is designed for
- understandable - requires little guidance
- unobtrusive - designed for a purpose, no feature added purely for aesthetics
- honest - doesn't hide material e.g., no veneer to make manufactured board look like solid wood.
- last detail - every last detail is considered e.g., ridges on battery cover of remote control
- environmentally friendly - materials, production, disposal
- as little design as possible - concentrates on essentials - minimalist