Williams and Best (1990): Examined 30 countries for 15 years, including countries in Western Europe (e.g., Germany, Netherlands, Italy), Asia (e.g., Japan, India), South America (e.g., Venezuela), and Africa (e.g., Nigeria). University students examined 300 trait adjectives (e.g., aggressive, emotional, dominant) and indicated whether each trait is more often associated with men, women, or both sexes; Many trait adjectives were associated with one or the other sex; there was tremendous consensus across cultures