•Cloward and Ohlin accept Merton’s views that much crime and deviance stems from the lack of opportunities working-class youths have to gain ‘money success’. They also accept much of Cohen’s ideas about subcultures.•But, they argue Cohen’s theory fails to examine the way in which different subcultures respond in different ways to a lack of legitimate opportunities e.g. some subcultures centre on violent crime, others theft, others drug use.