Any kind of arrangement where buyers and sellers of goods, services or resources are linked together to carry out an exchange
Law of Demand
As the price of the good increases, quantity demanded falls; as the price falls, quantity demanded increases
The higher the price of a good, the less of it consumers are willing and able to buy; as the price falls, the good becomes more affordable, and consumers are likely to want and be able to buy more of it
Since marginal benefit falls as quantity consumed increases, the consumer will be induced to buy each extra unit only if its price falls
Market demand
The sum of all individual demands for a good
Demand curve
Represents the relationship between the price and the quantity demanded of a product, ceteris paribus
Factors that shift demand
Income in the case of normal goods
Income in the case of inferior goods
Tastes
Price of substitute goods
Price of complementary goods
Demographic changes
Movement along the demand curve
Occurs when the price of a good changes, ceteris paribus, leading to a change in quantity demanded
Shift of the demand curve
Occurs when there is a change in a non-price determinant of demand, resulting in a shift of the entire demand curve
Law of Supply
As the price of the good increases, the quantity of the good supplied also increases; as the price falls, the quantity supplied also falls
Market supply
The sum of all individual firms' supplies for a good
Supply curve
Represents the relationship between the price and the quantity supplied of a product, ceteris paribus
Factors that change supply
Cost of factors of production
Technology
Prices of related goods: competitive supply
Prices of related goods: joint supply
Producer (firm) expectations
Taxes
Subsidies
The number of firms
Shocks, or sudden unpredictable events
Movement along the supply curve
Occurs when there is a change in price, leading to a change in quantity supplied
Shift of the supply curve
Occurs when there is a change in a non-price determinant of supply, resulting in a shift of the entire supply curve
Market equilibrium
When quantity demanded is equal to quantity supplied - the forces of supply and demand are in balance, and there is no tendency for the price to change
Surplus
There will be a downward pressure on the price, which will keep falling until it reaches the point where quantity demanded is equal to quantity supplied, and the surplus is eliminated
Shortage
There will be an upward pressure on price, which will keep increasing until the shortage is eliminated; this will happen when quantity supplied is exactly equal to quantity supplied
Increase in demand
Demand curve shifts to the right, resulting in a higher equilibrium price and quantity
Scarcity
Limited amounts of resources, necessitating choices on how to best allocate resources
Opportunity cost
The foregone (or sacrificed) alternatives that could have been chosen instead
Price signalling function
Prices communicate information to decision-makers
Price incentive function
Prices motivate decision-makers to respond to the information
Consumer surplus
The highest price consumers are willing to pay for a good minus the price actually paid
Producer surplus
The price received by firms for selling their good minus the lowest price that they are willing to accept to produce the good
Allocative efficiency
The best allocation of resources from society's point of view, where social (community) surplus is maximized (marginal benefit = marginal cost)
Social surplus, defined as the sum of consumer plus producer surplus, is maximized at the point of competitive market equilibrium
Marginal benefit (MB)
The additional benefit to society of producing one more unit of the good
When MB > MC, society would be placing a greater value on the last unit of the good produced than it costs to produce it, and so more of it should be produced
If MC > MB, then it would be costing society more to produce the last unit of the good produced than the value society puts on it, and so less should be produced
If MC = MB, then just the 'right' quantity of the good is being produced
Allocative efficiency
Producing the quantity of goods mostly wanted by society at the lowest possible cost. Society is making the best possible use of its scarce resources
Price Elasticity of Demand (PED)
A measure of the responsiveness of the quantity of a good demanded to changes in its price
The PED value is treated as if it were positive although its mathematical value is usually negative
Price elastic demand
A large responsiveness of quantity demanded due to change in price
Price inelastic demand
A small responsiveness of quantity demanded due to change in price
Unit elastic demand
Demand is neither elastic nor inelastic
Perfectly elastic demand
Quantity demanded changes infinitely with any change in price
Perfectly inelastic demand
Quantity demanded does not change at all with changes in price