Val

• ETHOS


  Appeals based on the character of the speaker - credibility, authority, reputation, values represent the overall persona of the character
• LOGOS


  Appeals to the logic or reasons - appeals based on the reasoning or numbers
• PATHOS


  Appeals based on emotions - appeals to the emotion, values, beliefs of the audience
• DICTION


  • Word choice (+/- connotation)
• SYNTAX


  • Sentence structure (repetition & anaphoras)
• IMAGES


  • Figurative language, images (Metaphor & Personification)
• Catch Interest


  How do you grab the reader's attention at the outset of the paper
• Claim


  What are you trying to prove? What are you arguing for/against
• Convince


  What specific evidence do you have to support your claim
• Counterargument


  To present best argument, it should present best argument against his/her
• Conclude


  The writer's reemphasize the effectiveness of his/her evidence and facts
• Aristotle's Rhetorical Triangle


  • ETHOS (credibility)
  • PATHOS (Emotion)
  • LOGOS (logic)
• ETHOS


  Trustworthiness or reputation, tone/style
• PATHOS


  Emotional or imaginative impact, stories
• LOGOS


  Reasoning or argument, fact, figures, case studies
• Ethical Persuasion


  The practice of influencing someone's beliefs, attitudes, or behaviors in a manner that is honest, respectful and morally sound
• Key Principles of Ethical Persuasion

  • Honesty
  • Respect
  • Empathy
  • Reasoning
  • Consent
  • Long-term impact
• Persuasive Techniques


  • Appeal to authority
  • Appeal to reason
  • Appeal to emotion
  • Appeal to trust
  • Plain Folks
  • Repetition
  • Exaggeration
  • Imperatives
  • Alliteration
• ETHOS


  Appeals based on the character of the speaker - credibility, authority, reputation, values represent the overall persona of the character
• LOGOS


  Appeals to the logic or reasons - appeals based on the reasoning or numbers
• PATHOS


  Appeals based on emotions - appeals to the emotion, values, beliefs of the audience
• DICTION


  • Word choice (+/- connotation)
• SYNTAX


  • Sentence structure (repetition & anaphoras)
• IMAGES


  • Figurative language, images (Metaphor & Personification)
• Catch Interest


  How do you grab the reader's attention at the outset of the paper
• Claim


  What are you trying to prove? What are you arguing for/against
• Convince


  What specific evidence do you have to support your claim
• Counterargument


  To present best argument, it should present best argument against his/her
• Conclude


  The writer's reemphasize the effectiveness of his/her evidence and facts
• Aristotle's Rhetorical Triangle


  • ETHOS (credibility)
  • PATHOS (Emotion)
  • LOGOS (logic)
• ETHOS


  Trustworthiness or reputation, tone/style
• PATHOS


  Emotional or imaginative impact, stories
• LOGOS


  Reasoning or argument, fact, figures, case studies
• Ethical Persuasion


  The practice of influencing someone's beliefs, attitudes, or behaviors in a manner that is honest, respectful and morally sound
• Key Principles of Ethical Persuasion

  • Honesty
  • Respect
  • Empathy
  • Reasoning
  • Consent
  • Long-term impact
• Persuasive Techniques


  • Appeal to authority
  • Appeal to reason
  • Appeal to emotion
  • Appeal to trust
  • Plain Folks
  • Repetition
  • Exaggeration
  • Imperatives
  • Alliteration