Social Change

• :) real-life evidence - suffragette movement

  > showed consistency - same belief that women should have equal rights between all members and over a long period of time

  > showed commitment - went on hunger strikes

  > showed flexibility - accepting the vote at 30

  > the majority internalised the idea that women should have equal rights, so society's attitudes have changed, demonstrating the role of social influence processes in social change
• :( alternative explanation - NSI

  > minority groups can provide information about what other people are doing, such as telling young people that most of their peers do not smoke

  > social change is encouraged by drawing attention to what the majority are doing and how this is more desirable, rather than through minority influence processes

  > therefore, there could be several social influence processes that contribute to social change