Minority influence

• What does minority influence do?

  Persuades others to adopt the minority's beliefs, attitudes, and behaviors, leading to internalization or conversion
• Who investigated minority influence?

  Moscovici - 'blue slide, green slide' study
• 3 characteristics of minority influence

  Consistency, commitment, flexibility
• Consistency

  Increases interest as it draws attention to the minority view
• 2 types of consistency

  Synchronic and diachronic
• Synchronic consistency

  All saying the same thing
• Diachronic consistency

  Saying the same thing for some time
• Commitment

  Extreme activities draw attention

  Risk shows dedication to the cause
• What does commitment lead to?

  Augmentation principle
• Augmentation principle

  Draws more attention as the view/act isn't out of self-interest
• Flexibility

  Minority adapts view and accepts reasonable counter-arguments, creating compromise
• Why is flexibility important according to Nemeth?

  Extreme consistency is rigid, which can be off-putting