PR 1 Lesson 1

• Types of Qualitative Research Design

  • Case Study
  • Ethnography
  • Ground Theory
  • Narrative Inquiry
  • Phenomenology
• Case Study


  • Analysis of persons, groups, events, decisions, periods, policies, institutions or other systems that are studied holistically by one or more methods
  • Investigates a phenomenon within its real-life context
• Ethnography


  • Study of cultural patterns of people and their perspective as a group
  • Involves their beliefs, values and attitudes
• Ground Theory


  • Development of theory directly based and grounded in data collected by the researcher
  • An approach that generates and modifies a theory
• Narrative Inquiry


  • Tales of experience or imagination that come naturally to human beings
• Phenomenology


  • A phenomenon is something you experience on Earth as a person
  • A sensory experience that makes you perceive or understand things that naturally occur in your life such as death, joy, friendship, care giving, defeat, victory, and the like
  • Aims at getting a thorough understanding of an individual's experience for the same person's realistic dealings with hard facts of life
  • Differs from ethnography which aims at defining, describing or portraying a certain group of people possessing unique cultural traits