TRENDS (SKL)

• Trends Is like a friends. It's longevity and its last for a long period of time
• Trends


  General direction of change that develops over time
• Condition

  Prevailing circumstance
• Process

  Way of doing something
• Product

  Widely used product
• Characteristics of Trends


  • Versatility - flexible or open for adjustments
  • Acceptability - embraced
  • Cultural roots - belongingness
  • Transitory decrease or increase - rise or decline
• Elements of Trends


  • Basic Needs - fulfils human needs
  • Innovation - improve
  • Driver of Change - modify/replace
• Types of Trends


  • Mega trends - existed long time ago but continue to influence people
  • Macro trends - specific component of a prevailing trend
  • Micro trends - specific groups/limited
• Trends Spotting


  Use in predicting future state of things. Analyzes paradigm shift (changes in people's view of the world)
• Qualitative Method


  Focused on the quality. Subjective such as people opinions
• Quantitative Method


  Presents data in time series graph. Measurement such as range
• Trends Spotting


  1. Tracing the pattern - interpreting the data

  2. Determining the time frame - timeline (example: comparing period from 2011-2021)

  3. Formulating a set of questions - priority of trends spotting. The first step as it includes the topic and objectives of the study

  4. Analyzing consequences of trends conclusion
• Responses to Trends


  • Acceptance - agreed and is supportive on the upcoming changes
  • Rejection - disagreement and disappointment on the upcoming changes
  • Negotiation - Choose to follow but is against. Forced to do something to avoid consequences
• Fad


  Extremely popular. Does not provide basic needs and exists only for a short period of time. Have short-impacts and is unstructured
• Similarities between Trends and Fads

  They both indicate that society is constantly changing
• Kinds of Fads (According to Miller, 2013)

  • Useful Products - designed to be helpful
  • Novelty Products - usually for entertainment only and not necessarily helpful
  • Activity Fad - engaged or involved people
• Elements of Fads

  • Purpose - the main reason why the fad exists. What does fads provide for short period of time
  • Appeal - it captures the attention of people
  • Impact - the impacts fad has to make people follow
• Social structures are like Human Body
• Patterns are repeated occurrence of a condition
• Unit of Analysis


  Specific Entity
• Status Quo


  Current state of Affairs
• Data Mining


  To extract information
• Nodes


  • Represents family or friends
• Family

  Basic Unit of Society
• Networks


  Two or more related to one another
• Community


  Broader perspectives
• Reason


  Many excuses
• Sensing Relationship


  Happened before, don't want to happen again
• Plan


  Blueprint
• PEST


  • Political - need to pay taxes for permit
  • Economic - more money in the business that is easier
  • Social - the businessman follows the preference of the majority
  • Technological - Modern technology such as machineries are being used
• SWOT


  • Strengths - advantages you have. Can be an attitude, a skill or status in life
  • Weaknesses - disadvantages. Can be an attitude, a skill, or status in life
  • Opportunities - chances you have, can be a luck
  • Threats - compellors and competition
• Competitive Advantage


  Principal consideration in value chain analysis
• Cost Advantage

  Less cost compared to competitor
• Differentiation Advantage


  Unique value over other competitor (cannot imitate)
• Democracy


  Role of many. Remember WE ELECT THE LEADERS
• Education

  Megatrends
• E sports

  Macrotrends
• Laro ng lahi

  Microtrends
• Trends spotting

  Use in predicting futures state of things.
• Criticalthinking

  One of the roles of trend spotting in society