Rebranding - Birmingham

• 1980s - 1 in 5 unemployed, poor image of workers due to strikes, poor quality housing
• Cheaper to manufacture abroad so people made redundant (globalisation)
• Bullring with over 140 shops replaced brutalist architecture of 1950s and 60s in 2003
• 1993 - Brindley Place £350 million project has Sea Life Centre and lots of bars including Las Iguanas and The Alchemist (very upmarket)
• 2002 - Millennium Point opened, £115 million project, 100 studio offices and shops
• 2002 - Mailbox completed, BBC Studios, Miller and Carter and Cube Hotel with MPW restaurant
• 2003 - Bullring opened, £530 million, over 800 jobs, over 35 million visitors in first year
• 2005 - Matthew Boulton College opened, £40 million, over 500 courses to 7000 students
• Mixed use developments (where people can live, work, shop etc.) promoted
• All flagship developments
• Bullring expected to have same rate of obsolescence as the Bullring Centre, possibly be demolished by 2040
• National government allocate funding to local government (Birmingham City Council)
• Birmingham City Council and Jewellery Quarter Regeneration Partnership meet twice a year
• Gentrification from individual people due to increased incomes and wealth can improve the character of Birmingham
• Commonwealth Games in 2022 helped put Birmingham on the map
• Five universities including the red brick University of Birmingham