Visual strategies used by artists, in conjunction with the elements of arts – for expressive purposes
Principles of Design
Harmony
Balance
Rhythm
Emphasis
Proportion
Unity
Simplicity
Clarity
Contrast
Variety
How we apply the principles of design determines how successful we are in creating a work of art
Harmony
All parts of the visual image relate to and complement each other. Harmony is the use of related elements
Harmony is one of the most important aspects when it comes to principles of art
Rhythm
Organized movement, a beat, a repetition
Rhythm
Created by repetition, and repetitive patterns convey a sense of movement
Viewer perceives rhythm by grouping elements such as color, line and shape
Can occur in slow, fast, smooth or jerky intervals, and this tells you something about the feelings invoked
Rhythmical patterns help the eye to move easily from one part of the room to another or from one part of a design to another
Types of Repetition
Regular Repetition
Alternating Rhythm
Progressive Rhythm
Regular Repetition
A means of creating rhythm in which elements of a composition are duplicated at orderly or fixed intervals
Regular repetition was a core property of Minimalist artists, of which Flavin was one
Donald Judd's sculpture in particular was based on the repetition of simple geometric shapes mounted on walls or set on the floor in a steady, evenly spaced pattern
Minimalism
An abstract art movement begun in the 1960s that emphasizes the use of pure and simple shapes and materials
Alternating Rhythm
A type of rhythm in which different elements in a work repeat themselves in predictable order
Progressive Rhythm
Minor variations in rhythm can add interest to a composition. Such variations are seen in progressive rhythm, in which the rhythm of elements of a work of art such as shape, texture, or color change slightly as they move, or progress toward a defined point in the composition
Balance
The concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability
Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically
In architectural works like the United States Capitol – the house in which the laws of the land are created – repetition and symmetry can imply rationality and decorum, tying the structure of the building to a certain symbolic ideal
Leonardo da Vinci. Study of Human Proportion: The Vitruvian Man (1492) Pen and Ink drawing (13 ½" x 9 ¾")
Types of Balance
Symmetrical Balance
Asymmetrical Balance
Symmetrical Balance
The elements of a work are balanced by similarity of form or arrangement on either side of a dividing line or plane, or to correspondence of parts, as in size, shape, or position
Asymmetrical Balance
There are more than slight differences between the divided areas of a work, yet there is an overall sense of balance
Bilateral Symmetry
When the elements are arranged equally on either side of a central axis, the axis may be horizontal or vertical
Radial Symmetry
When elements are arranged equally around a central point
Balance in a three-dimensional object is easy to understand; if balance isn't achieved, the object tips over
To understand balance in a two-dimensional composition, we must use our imaginations to carry this three-dimensional analogy forward to the flat surface
Emphasis
When contrast, placement, size, color, or other features are used to highlight one object, area, or other elements of the artwork
"All emphasis is no emphasis"
Emphasis by Directional Lines
Lines that lead the eye to a focal point
Emphasis by Isolation
A group of performers is found standing silently within a barren landscape, drawing the viewer's eye to the delicately rendered woman in "street clothes" seated apart in the lower right
Unity
The overall cohesion of the work, suggesting the parts of a composition fit together to form a meaningful whole
Unity is not to be confused with harmony
Variety
The sense of difference between elements of an artwork, the opposite of unity or harmony
Variety in art, as in life, is seductive. It demands our attention, turns the predictable on edge
Proportion
The relative size and scale of the various elements in a design
Contrast
The disparity between the elements that figure into the composition, making one object stronger compared to others
The use of negative and positive space, and complementary colors, are examples of contrast
The Stone Age roughly spans the 14,000- 2,000 BCE
Three Periods of Stone Age
Paleolithic
Mesolithic
Neolithic
Paleolithic
The late years of the old Stone Age, a product of climate change as early humans sought shelter in caves
Paleolithic Art
Halls of Bulls found in the cave in Lascauz, France