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• Media


  All electronic or digital means and print of artistic visuals used to transmit messages through reading, seeing, hearing, or changing and playing with, or some combination of each
• Media


  • Can be a component of active learning strategies, such as group discussions or case studies
• Media literacy


  The ability to access, analyze, evaluate, and create media
• Media literate youth and adults can understand the complex messages received from television, radio, Internet, newspaper, magazine, books, billboards, video games, music, and all other forms of media</b>
• Media literacy skills are included in the educational standards in language arts: social studies, health, science, and other subjects
• Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues
• Media literacy


  Helping students develop an informed and critical understanding of the nature of mass media, the techniques used and their impact
• Media literacy


  Enhancing students' understanding and appreciation how media works, how they produce meaning, how they are organized, and how they construct reality
• Media literacy


  Providing students with the ability to create media products
• Media literacy


  The ability to identify different types of media from a wide array of sources and understand the messages they bring
• Someone created media for a reason, and understanding that reason is the basis of media literacy
• Media Literacy Concepts


  • Critically assessing the accuracy and validity of information transmitted by the mass media and producing information through various forms
  • Realizing that all kinds of media show representations of reality
  • Accessing, decoding, evaluating, analyzing and creating both print and electronic media
  • Reading texts and designing hypertexts made possible through technology
  • Understanding how to use today's technology, how to operate equipment, use various software and explore the internet
  • Building understanding of the role of media in society, as well as the essential skills of inquiry and self-expression necessary for democratic citizens
  • Responding to the complexity of the ever-changing electronic environment and communication channels
  • Critically evaluating media by analyzing and disseminating various features to others
  • Teaching critical media management strategies, including ICTs in schools and learning centers
  • Performing effective internet searches, awareness and respect of intellectual property and copyright law, and the ability to identify truth from fake news
• Roles of Media Literacy

  • Learning to think critically
  • Becoming a smart consumer of products and information
  • Recognizing point of view
  • Creating media responsibly
  • Identifying the role of media in our culture
  • Understanding the author's goal
• Social media


  Websites to connect people and involve user-generated content, which is the hallmark of a social media site
• Types of Social Media Websites

  • Social Media News Websites
  • Social Media Networking Websites
  • Social Media Photo and Video Sharing
  • Microblogging and Blogging Websites
  • Social Media Review Websites
• Media and Information Literacy (MIL)


  A combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce and communicate information and knowledge in creative, legal and ethical ways that respect human rights
• Aspects of MIL


  • Technical skills
  • Critical attitudes
  • Facts about media and ICT
• Seven Dimensions of MIL

  • Tool Literacy
  • Resources Literacy
  • Social-Structural literacy
  • Research Literacy
  • Publishing Literacy
  • Emerging Technology Literacy
  • Critical Literacy
• Advantages of Media


  • Educating people on health matters, environments, conservation and others through various forms
  • Providing the latest world news in a very short time regardless of distance
  • Allowing people to bring out their hidden talents in the multimedia and visual arts, comedy, acting, dancing and singing
  • Increasing knowledge learned from quiz programs educational shows and other information-giving programs
  • Providing convenience in accessing information through mobile phone
  • Serving as a vehicle in promoting products towards increased sales
  • Serving as a good source of entertainment
  • Allowing electronic duplication of information that reduces mass education
  • Leading to the diffusion of diverse cultures and cultural practices
  • Helping people around the world understand each other and respect differences
• Disadvantages of Media


  • Leading to individualism
  • Having some contents that are not suitable for children
  • Being geographically selective
  • Increasing the spread of fake news and misinformation
  • Causing addiction and reduced social interaction
  • Promoting materialism and consumerism
  • Causing privacy and security concerns
• People get the latest world news in a very short time regardless of distance
• People can bring out their hidden talents in the multimedia and visual arts, comedy, acting, dancing and singing
• Media increase knowledge learned from quiz programs educational shows and other information-giving programs
• People feel convenient in accessing information through mobile phone
• They become a vehicle in promoting products towards increased sales
• They serve as a good source of entertainment
• Television allows electronic duplication of information that reduces mass education
• Media lead to the diffusion of diverse cultures and cultural practices
• They help people around the world understand each other and respect differences
• Disadvantages of Media


  • They lead to individualism
  • Some media contents are not suitable for children
  • A newspaper is geographically selective
  • The increase in advertisements in television and radio makes them less attractive
  • The internet can be a possible way for scams, fraud and hacking
  • Media can be addictive that may result in people's decreased productivity
  • They can cause health hazards, such as radiation effects, poor eyesight, hearing defects and others
  • They may induce drug and alcohol use
  • They can lead to personal injury by imitating the stunts showcased in the media
  • They can ruin reputation through an anonymous account, malicious scandals, false accusations and rumors
• Although media literacy is now is part of the curricula., it is confronted with a variety of factors, such as limited access to equipment, teachers' lack of confidence with the material, and perception of media education as just an accessory to the curriculum
• Ways to integrate media literacy into the classroom

  1. Teach students to evaluate media

  2. Show students where to find digital resources and databases

  3. Compare/contrast various media sources

  4. Discuss how the media edits and alters

  5. Examine the "truth" in advertisements

  6. Have students create media
• Media skills students should possess

  • Reflect on and analyze their own media consumption habits
  • Identify the author, purpose and point of view in films, commercials, television and radio programs, magazine and newspaper editorials and advertising
  • Identity the range of production techniques that are used to communicate opinions and shape audience's response
  • Identify and evaluate the quality of media's representation of the world by examining patterns, stereotyping, emphasis and omission in print and television news and other media
  • Appreciate the economic underpinnings of mass media industries to make distinctions between those media which sell audiences to advertisers slid those which do not
  • Understand how media economics shapes message content
  • Gain familiarity and experience in using mass media tools for personal expression and communication and fix purposes of social and political advocacy
• Approaches to teaching media literacy

  • Media Arts Education Approach
  • Media Literacy Movement Approach
  • Critical Media Literacy Approach
• Utilizing Media across disciplines

  1. Purpose

  2. Process

  3. Performance

  4. Product
• Just like any students' outputs, media-oriented works should also be evaluated to assess quality based on standards
• For some teachers, creating assessment and evaluation tools for media education is more challenging than traditional means due to the lack of technical skills
• Media education is all about finding the right questions to ask, rather than learning the previously determined answers
• Steps in creating objectives, comprehensive and meaningful assessment steps and evaluation tools for media literacy work

  1. Using a rubric to assess the work of students

  2. Framing the expectations within the rubric in terms of key concepts of media literacy
• Ways to evaluate media literacy work

  • Based on how well the students understand the key concepts of media literacy and the specific concepts and ideas being explored in the lesson
  • Based on the depth and quality of the student's inquiry and analysis of the questions raised in the lesson, as well as his/her thoughtfulness in identifying issues and questions to examine
  • Based on how well the students apply specific technical skills associated with either the medium being studied (movies, TV, video games, etc), the medium used in the evaluation tools or both