Distribution Management SEMIS

• Packaging Functions - Containment and Protection


  1. To contain a defined volume or weight of product at a minimum cost

  2. To protect the product from outside environmental effects such as water/water vapor, gases, odors, microorganisms, dust, shocks, vibrations, compressive forces, etc.

  3. To protect the environment from the product, especially for those products such as toxic chemicals which may seriously damage the environment
• Packaging Functions - Information and Marketability


  It functions as a silent salesman by providing a complete information on its label (e.g. product and brand name, content, product features, shelf life, instruction, etc.) coupled with an attractive graphic design that will silently convince potential buyers to purchase the product
• Secondary Package


  The material that protects the primary package and appears on the product shelf for retail sale
• Product Supply Chain Diagram of Importance in Package Development

  Product - Primary Packaging - Secondary Packaging (Containment) - Tertiary Packaging (Handling) - Distribution Destination
• Packaging Systems


  • Vacuum Packaging
  • Gas Flushing
  • Modified Atmosphere Packaging (MAP)/Controlled Atmosphere Packaging (CAP)
  • Retortable Package
  • Microwavable Package
  • Aseptic Packaging
• Challenging Packaging

  • Innovations
  • Variety
  • Low/Reduced Cost
• What Consumers Dislike


  • Is hard to open
  • Is over packaged or seems environmentally unfriendly
  • The reseal feature doesn't work
  • The print is too small
  • Other
• Top Packaging Concepts for Food & Beverage

  • Single Serve
  • Microwaveable
  • Tamper Evidence
  • Vacuum Packaging
  • Multi Packs
  • High Barrier
  • MAP
  • Aseptics
  • Plastic Squeeze
• Packaging Formats/Types


  • Paper and Paperboard
  • Glass
  • Metal
  • Plastics
  • Composites
• Packaging Functions/Roles

  • Extended quality
  • Preservation of content
  • Taste/freshness
• Packaging Functions/Roles

  Handling convenience:

  • Transport/delivery
  • Display
  • Portability
  • Usability
  • Storage
• Packaging Functions/Roles

  Sales promotion:

  • Labeling
  • Transmission of information
  • Appearance (form, design)
  • Novelty and discrimination
  • Unit easy to purchase
• Packaging Functions/Roles

  • Protection of Content
  • Handling convenience
  • Sales promotion
• Packaging Functions

  1. Containment and Protection
  2. Information and Marketability
  3. Transport and Storage
• Packaging Functions/Roles


  Protection of content:

  • Protection against deformation/setting, oxidation/deterioration, rot/mold