SEMIS

• Duarte (2014): 'Presentations are "considered one of the most powerful mediums of communication."'
• Presentations

  • A lecture
  • Present a new product
  • Persuade people to act
  • Build good will
  • Inform the public
• Presentation skills

  • Your stance on stage
  • Your public speaking ability
  • The structure of your presentation
  • The technology that you are going to use
• Communication aids

  Visual support that presenters use to make their presentation interesting and effective
• Communication aids help the speakers present their ideas in a clearer way by highlighting significant information
• When presented with audio and pictures, our brain cannot process listening and understanding visuals at the same time
• Communication aids


  • Powerpoint
  • Prezi
  • Slideshare
  • Brainshark
  • TED.com
• Slideshare, Brainshark, and TED.com


  Venues where you can share your presentation and they distribute them to their audience
• How to use PowerPoint as a communication aid

  1. Make a template as simple as possible

  2. Consider light and color

  3. Check your font size and style from the perspective of your audience

  4. Check the pictures you use

  5. Use words or phrases, not sentences

  6. Do not kill your audience with bullets

  7. Limit the use of animation

  8. Highlight to emphasize

  9. Slides and handouts are not one and the same
• Guidelines to help you design your message

  • Start with a good idea
  • Use your life as motivation
  • Do good in using the medium
  • Dirty your hands
  • Remember the "rule of five" of advertising
  • Love the brand
  • Use of the magic of scales and proportion
  • Forget conventions
• Designing Product Packages

  • Make them use the packaging for other purposes after they have consumed the product
  • Make sure the package does no harm to the product
  • Use the "Special Edition" effect
  • Think out of the box
  • Use less to have more
  • Integrate trends with packaging design
  • Study your market design for them
  • Make it fun
  • Your best competition is yourself so compete with your product's present packaging and outdo it
  • Strategically use colors to outdo competition
  • Let them see the product
• Language Registers

  • Frozen
  • Formal
  • Consultative
  • Informal (casual)
  • Informal (intimate)
  • Neutral
• Frozen


  Most formal, Fixed/constant language, No feedback
• Formal


  Formal English, Official ceremony settings, No emotion
• Consultative


  Solicit aids, support, intervention, One person has the expertise
• Informal (casual)


  Language is laidback, Slang, jargons, contractions are used
• Informal (intimate)


  Language is personal, People share close relationship
• Neutral


  Language is not formal nor informal but positive or negative, Sticks to facts, Non-emotional topics
• Techniques in Managing Facial Expressions

  1. Intensify

  2. De-intensify

  3. Neutralize

  4. Mask
• Intensify


  Used when you want to show strong emotions, Exaggerated facial muscles movement
• De-intensify


  Used when you want to control your feelings, You don't want people to notice how you really feel
• Neutralize


  Used when you don't want to show any feelings while talking to somebody
• Mask


  Used when you want to convince somebody to do something
• Informative Communication

  • Share something you know
  • Factual, accurate, and unbiased
  • Aims to educate readers
  • Definition, comparison & contrast, narration, or present a "how-to"
  • Not be opinionated nor persuasive
• Structures to Choose From

  • Cause and effect
  • Comparison and contrast
  • Order or sequence
  • Problem-solution
  • Definition
• Persuasion

  • The process of convincing people to change their attitude towards an issue and believe your ideas
  • Not similar to coercion
  • Employs freedom to choose
• Modes of Persuasion According To Aristotle


  • Logos - the content and discussion
  • Pathos - the emotional influence of the speaker to the audience
  • Ethos - the personal character of the speaker
• Argumentative Communication

  • You choose a stand on a controversial topic and attack or argue the position or perspective of the other person
  • Attack the perspective not the person
• Types of Speeches According to Purpose

  • Speech to inform
  • Speech to entertain
  • Speech to persuade