Intertextuality

• Intertextuality


  How independent texts are interfaced with another text to produce meaning
• Intertextual approach to reading

  • Plays a vital role in improving message transmission and message reception
  • Activates prior knowledge as you try to determine the message transmitted through text
• Kristeva's proposal


  • A new dimension to reading texts beyond the author and the reader's assignment of meanings
  • Readers could generate meanings from collating other readings and materials to the text being read
  • The reader makes sense of all these that intertextuality happens
• Deliberate intertextuality


  An artist intentionally includes and/or makes reference to other art forms
• Latent intertextuality


  Occurs without the artist's deliberate intention
• Examples of intertextuality in famous writings

  • The Lion King and Hamlet
  • Harry Potter and Mythology
  • The Simpsons and Literary References
  • The Hunger Games and Battle Royale
• Intertextuality in editorial cartoons

  • Represent environmental concerns using illustrations and minimal text
  • Reinforce the interdependence of man and environment
• Intertextuality in advertising


  • Visual images, symbols, logos influenced by previously created materials
  • Print advertising using taglines, headlines, captions referencing previous concepts, ideas, and messages
• Types of intertextuality


  • Appropriation
  • Allusion
  • Parody
• Appropriation


  • Represents a more decided shift away from the source text or original into an entirely new cultural product
  • Involves interpreting another's work and creating something entirely new
  • The appropriated text(s) may not be as clearly signaled or acknowledged
• Allusion


  A brief and indirect reference to persons, historical, cultural, and political events, and things with the assumption that both author and reader have a common understanding of the alluded reference
• presents a more decided shift away from the source text or original into an entirely new cultural product
• Interpretation


  Interpreting another's work and creating something entirely new
• Interpretation


  • May include a significant generic change (or not)
  • The appropriated text(s) may not be as clearly signaled or acknowledged
• Allusion


  • "She had the Midas touch."
  • "He's a real Romeo with the ladies."
  • "That was his Achilles' heel."
  • "She's a modern-day Cinderella."
  • "It's a Herculean task."
  • "Stop being such a Scrooge!"
  • "That's a Pandora's box we don't want to open."
  • "He's our Einstein."
  • "The school's new principal is a real Napoleon."
  • "She's got a Mona Lisa smile."
• Parody


  A funny imitation of a serious piece of literature, writing, art, or music that pokes fun at something to entertain the audience/reader
• Intertextuality is not limited to the text of the same type. It can cut across different mediums and styles.
• Latent intertextuality is inescapable, but deliberate intertextuality has a place in both creative writing and formal essays.
• Hypertext


  A non-linear way of presenting information that allows users to navigate through links and connections
• Basic features of a hypertext system

  • Graphical User Interface
  • Tools to create and manage nodes and links
  • Information Retrieval systems
  • Hypermedia engine
  • Storage system
• Advantages of hypertext


  • Simultaneous
  • Timeliness
  • Multiple paths of inquiry/exploration
  • Individual learning opportunities
  • Reader control
  • Non-linear information structure
  • Some text is suited to hypertext
  • Updating information
  • Critical thinking
  • Centering and de-centering
  • Embedded text
  • Asynchronous communication