3.1, 3.2, 3.3

• Campaign needs


  • Aims
  • Objectives
  • Justification of your choice
  • Target audience
  • Methods & materials
  • Timescale
  • Finances
  • Resources needed
• Aims


  • Long term goals of the campaign
  • Brief reasons for campaign
• Objectives


  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time
  • Short term plans- step by step of how to reach long term goal
  • Specific aim smaller sub-section of aim, broken down into a step by step
• Justification of your choice

  • Reason why
  • Anecdote if possible
  • How much awareness, funding?
  • Real life stories if relevant
  • Remember the types of campaign
• Target audience


  • Use types of campaign
  • What group- corporations
  • Who is the campaign aiming to help
• Methods & materials


  • Blogs
  • Viral messaging
  • Social networking
  • Advertising
  • Radio
  • Television
  • Film
  • Documentary
  • Word of mouth
  • Events
  • Print
  • Website
  • Logo
  • Merchandise
• Methods & materials


  • Explain usage
  • Which material is best and is cost effective for the campaign
  • Is extra help needed?
• Timescale


  • Research time
  • Design of the materials
  • Creation of materials
  • Implementation of campaign
• Timescale


  Create a timescale over a set period of time
• Finances


  • Cost of materials
  • Profit and where profit goes
  • Hiring people?
  • Evidence of cost
• Resources needed


  • Websites used for materials and information
  • Canva (poster, leaflets, t-shirts)
  • Zeoob.com (social media)
• Resources needed


  Remember to have reasons for everything, such as why a specific media was used, and to link back to 2.2