Area 1

• What does red connote?


  Positive: Power, Hunger stimulant, Love

  Negative: Danger, Aggression, Pain
• What does pink connote?


  Positive: Happiness, Comfort, Love

  Negative: Overwhelming, Physically draining, Emasculating
• what does violet connote?


  Positive: Spiritual, Healing, Royalty

  Negative: Supression, Introversion, Moodiness
• What does blue connote?


  Positive: Trust, Intelligence, Calm

  Negative: Sadness, Cold, Deppression
• What does green connote?

  Positive: Fresh, Restorative, Eco-friendly

  Negative: Greed, Boredom, Blandness
• What does yellow connote?


  Positive: Optimism, Confidence, Friendliness

  Negative: Sickness, Cowardice, Fear
• What does orange connote?


  Positive: Comfort, Warmth, Playful

  Negative: Being lost, Despair, Sadness
• What does black connote?


  Positive: Wealth, Elegance, Sophistication

  Negative: Mourning, Evil, Fear
• What does white connote?


  Positive: Simplicity, Purity, Clarity

  Negative: Emptiness, Isolation, Cold
• What does brown connote?


  Positive: Reliability, Seriousness, Warmth

  Negative: Dirtiness, Lack of sophistication, Heaviness
• What are the 6 key components of graphic design?

  Line, Colour, Composition, Tone, Typography, Imagery
• What are the primary colours?


  Red, Blue, Yellow
• What are the secondary colours?


  Purple, Orange, Green
• What are the tertiary colours?

  Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, and Red-Violet.
• What is a monochromatic colour scheme?

  Monochromatic colours are a colour scheme based on a singular colour tint.
• What is a harmonious colour scheme?

  Harmonious colours sit beside each other on the colour wheel. These colours work well together and create an image which is pleasing to the eye.
• What does saturation mean?

  Saturation is a measure of how pure or intense a colour is. A colour with high saturation is bright, vibrant, and intense, while a colour with low saturation appears more muted, faded, or washed out
• What is a triadic colour scheme?

  Triadic colors are a color scheme that uses three colors (in a triangular shape on the colour wheel) paired together in order to create a vibrant and playful feel.
• What is a tetradic colour scheme?

  Tetradic colors are two pairs of complementary colors, and create a rich and complex mood.
• What is an analogous colour scheme?

  Also known as a harmonious colour scheme, Analogous colors means the color grouping has similarities. An examples is: Yellow, yellow-green, green.
• How can line be used to create expression?

  Line-thickness, Spacing, Angles, Number-of-lines, etc.
• How can lines be used to create emphasis?

  Colour, Angles, Borders, Thickness, etc.
• what is a linear gradient?

  A linear gradient creates a band of colors that progress in a straight line
• What is a radial gradient?

  A radial gradient is when the colour emerges from a single point and smoothly spread outward in a circular or elliptical shape.
• Name 5 uses of tone

  • hatching
  • cross-hatching
  • shading
  • gradient fills
  • stippling
• What effects can composition create?

  • noisy
  • quiet
  • crazy
  • stable
  • serious
  • calm etc.
• Name 4 types of typography

  • serif
  • sans-serif
  • italic
  • bold
• What is hierarchy (typography)?

  Hierarchy is to arrange text to highlight the importance of information making it larger, smaller, higher, lower, etc.

   
• What is leading (typography)?

  Leading is the space between adjacent lines of type.
• What is tracking (typography)?

  Tracking is the spacing between glyphs (letters/symbols) applied to an entire piece of text.
• What is kerning (typography)?

  Kerning typography is the spacing between individual letters or characters. Unlike tracking, which adjusts the amount of space between the letters of an entire word in equal increments.
• name 5 types of fonts

  • display fonts
  • modern fonts
  • traditional fonts
  • images from words
  • opposite fonts
• What is a vector image?

  A vector image is an artwork made up of points, lines, and curves that are based upon mathematical equations
• What is a raster image?

  Raster images are compiled using pixels, or tiny dots, containing unique colour and tonal information that come together to create the image.
• Name 5 types of images

  • stencil
  • illustration
  • photograph
  • cartoon
  • sketch
• What are the advantages of presenting information visually?

  Presenting information visually helps you communicate the message, empower the people consuming your content, and form a new kind of relationship with your audience.
• What are the 8 graphic design principles?

  • hierarchy
  • alignment
  • symmetrical balance
  • contrast
  • rhythm
  • proximity
  • colour
  • space