Area 2

• What makes a good logo?

  A good logo is distinctive, graphic and simple in form. A concept or meaning is also usually behind an effective logo.
• What is brand identity?

  Brand identity is the visible elements of a brand, such as its logo, design, and messaging, that distinguish it from other brands.
• What is a style guide?

  Set of standards for creating a design, like icons, headings and other design elements
• What is packaging design?

  Visual and structural design of product packaging.
• What is marketing and advertising?

  Promotion of products using methods like digital advertisements, billboards and newspapers
• Why is the layout of a design important?

  Layout is an area of graphic design that can cover many areas, therefore you need a powerful layout to stand out to an audience.
• What is environmental design?

  Designing spaces with a focus on sustainability and minimizing environmental impact, this includes murals, exhibitions and fayres
• What is illustration in graphic design?

  Illustration is a decoration, interpretation or visual explanation designed in print and digital published media.
• Why is typography important?

  Typography is the art of arranging letters and text, It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
• Name 5 employment opportunities in graphic design

  • graphic designer
  • artworker
  • animator
  • illustrator
  • creative director
• What are in-house designers?

  In-house designers are graphic designers who work directly for your company or organization.
• What are freelance designers?

  A freelance designer is a type of self-employed designer that works on design projects for business clients.
• what are agency designers?

  agency designers are hired by outside clients to produce creative work. Agencies usually employ several graphic designers who specialize in different areas in order to staff the various projects they are contracted to do.