Area 3

• What is an online-only design brief?

  A design brief that is an online digital design only.
• What is an open call design brief?

  A design brief that gives creative freedom with very few guidelines and limitations given by the client.
• What is a competition design brief?

  A design brief that is in response to a competition, to win a prize.
• What is a collaborative design brief?

  A design brief completed with other people, working as a team, group or pair of designers.
• What is a commercial design brief?

  It is simply a brief that is paid for commercially.
• What is a corporate client?

  A corporate client is a business / organisation that is owned by its shareholder(s).
• What is a public sector client?

  A public sector client is a business / organisation concerned with providing various government services. They are run by government and funded by tax-payers money.
• What is an independant client?

  An independent client is a business / organisation or person that is free from outside control. It usually means a privately owned establishment.
• What is an example of an independant client

  A local florist shop
• What is an example of a corporate client?

  Fire service
• What is an example of a public sector client?

  A hospital
• give 3 examples of what a client must provide for a designer

  • time scale
  • target audience
  • budget
• give 3 examples of what a designer would research for a design

  • design trends
  • target market
  • competitors
• what do designers have to be careful about around copyright issues?

  • images
  • text
• what are the 3 sectors of a target audience?

  • primary
  • secondary
  • tertiary
• what 5 contextual factors may have influence of a design?

  • personal
  • social
  • cultural
  • economic
  • political
• Which is an example of cultural influence on a design brief?

  personal preference
• Which is an example of political influence on a design brief?

  governmental legislation
• Which is an example of personal influence on a design brief?

  individual preference
• Which is an example of economic influence on a design brief?

  budget
• Which is an example of social influence on a design brief?

  peer pressure
• what constraints might a designer have for a design?

  • line
  • imagery
  • typography
  • composition
  • tone
  • colour
• what is the expected time scale for a design?

  1. collecting information
  2. research
  3. planning
  4. producing design concepts
  5. production and completion
• give 3 examples of digital tools / equipment

  • scanner
  • smartphone
  • printer
• give 3 examples of drawing tools / equipment

  • stencils
  • pencils
  • paint brushes
• give 3 examples of paper and sheet material

  • watercolour paper
  • stock sizes
  • tracing paper
• give 3 examples of painting tools

  • ink
  • paint
  • charcoals
• give 2 examples of digital storage

  • external hard drive
  • cloud storage
• give 2 examples of digital software

  • image manipulation e.g. photoshop
  • image illustration e.g. procreate