MIL - TEXT MEDIA

• Text media


  Printed or digital text material that are published for the purpose of communicating information to an audience
• Areas of Specialization Where Text Media and Information Can Be Used

  • Information Dissemination
  • Forms
  • Formal Correspondence, Letters, Writings
  • Opinion
  • Research and Data Gathering
• Hypertext


  A text that contains links to other texts
• Typeface


  Representation or style of a text in the digital format
• Kinds of Typeface

  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Serif


  • Connotes formality and readability in large amount of texts
  • Used for the body text of books, newspapers, magazines and research publication
• Sans Serif


  • Brings a clean minimalist look to the text
  • Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
• Slab Serif


  • Carries a solid heavy look to text
  • Used for large advertising signs on billboards
• Script


  • Draw much attention to itself because of its brush strokes
  • Usually used in wedding invitation cards and other events
• Decorative


  • Display or decorative – caters a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
  • Usually used in wedding invitation cards and other events
• Emphasis


  The importance or value given to a part of the text-based content
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose or event
• Proximity


  How far or near are the text elements from each other
• Alignment


  How the text is positioned in the page (left, center, right or justified)
• Organization


  A conscious effort to organize the different text elements in a page
• Repetition


  The consistency of elements and the unity of the entire design
• Contrast


  Creates visual interest to text elements by making two elements different from each other
• Types of Text - Hypertext, Plaintext or Unformatted Text, Formatted text
• Hypertext - serve to link different electronic documents and enable users to jump from one to another
• Plaintext or Unformatted Text - fixed sized characters having essentially the same type of appearance
• Formatted Text - appearance can be changed using font parameters
• File Formats - TXT, DOC, RTF, PDF, PS