Online platforms or digital channels that replicate traditional brick-and-mortar banking services. They are designed to provide a comprehensive and interactive online banking experience. Virtual branches are accessible 24/7 from anywhere with an internet connection, offering flexibility and convenience to users. They are usually integrated with other digital channels, such as internet banking, mobile banking, and ATMs, providing a seamless and consistent user experience. Security features, such as encryption, secure login methods, and multi-factor authentication, are implemented to protect customer data and transactions. Virtual branches allow financial institutions to provide a more traditional branch banking experience in a virtual format, where they can deliver advice, conversations, and the human element.