Creative I media

• What does the media industry mainly deal with? Communicating information
• Traditional media is the part of the media industry which existed before computers and the internet.
• Traditional media(film)= Video for cinema releases and home video, It includes audio, animation and special effects, It has evolved to include streaming services
• Traditional media (television) = Live and pre-recorded content for broadcast.

  It has evolved to broadcast via satellites and streaming services.
• Traditional media (radio) = It includes live and pre-recorded audio, often available as a podcast
• Interactive media = information kiosks, interactive presentations and websites
• Media products are anything created or used by the media industry
• Video = Video is moving images, often with audio, historically video was stored on film and magnetic tape but now physical media is stored in hard drives.
• Audio = Audio is a recording of sounds, popular audios include podcasts and audiobooks
• Music= Music is recordings of instrumental and vocal sounds
• Animation= The illusion of movement form a series of still images, Animation can be 2d, stop motion and 3d
• Special effects = used to create scenes which are difficult to do for real.
• digital imaging and graphics = photographs can be edited digitally and original graphics can be created
• Media products = Audio, Video, Special effects, digital imaging, animation and music
• More types of Media products = Social media, Digital games, Comics and graphic novels, Websites, multimedia, ebooks, AR and VR
• Each media sector uses a range of products and loads overlap.
• Main products used (film)= Video, sound, music, animation, special effects
• Main products used (Television)= video, music, audio, special effects, animation,
• Main products used (radio)= Audio, music
• Main products used (print publishing)= websites, comics
• Main products used (computer games)= Video, audio, music, animation , Ar/Vr , Special effects.
• Main products used (Interactive media) = audio, video, animation, multimedia
• Main products used (Internet)= Video, audio, social media, websites, multimedia.
• Main products used (digital publishing)= ebooks, audio, websites, digital imaging and graphics
• Digital technology caused some traditional media products to evolve. evolution happens as technology advances
• The people with creative roles work with ideas
• genre = style or category of a product, every genre has it own way of doing things.
• Purpose of media products

  • promote
  • educate
  • inform
  • influence
  • entertain
• post production

  • Creative director
  • campaign manager
  • production manager
  • sound editor
  • video editor
  • web developer (maintaining)
• pre production

  • Creative director
  • campaign manager
  • production manager
  • script writer
  • content creator
  • web designer
• Production

  • Creative director
  • campaign manager
  • production manager
  • director
  • copy writer
  • animator
  • photographer
  • Camera operator
  • programmer
  • audio technician
  • web designer( collaborating with web developer)
• Senior roles

  • Campaign manager
  • Creative director
  • director
  • editor
  • production manager
• Creative roles

  • animator
  • copy writer
  • script writer
  • content creator
  • graphic designer
  • Illustrator
  • photographer
  • web designer
• Technical roles

  • Camera operator
  • programmer
  • sound editor
  • audio technician
  • Video editor
  • web developer
• Traditional Media

  • Film
  • Television
  • Print publishing
  • Radio
• New media

  • Computer games
  • Internet
  • Digital publishing
  • Interactive media
• Tone = The overall feeling or mood created by the words used.
• The tone is affected whether formal or informal language is used.
• informal language may be used for fun products while formal language may be used for more high-end luxury products.
• Visual representation = Images used to communicate the product's message