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• Qualitative Research


  Used to quantify attitudes, opinions, behaviors, and other defined variables
• Quantitative Research


  Uses measurable data to formulate facts and uncover patterns in research
• Measurable


  • An essential aspect of research because it allows for precise observations, comparisons, and analysis
• Time


  • Important for planning, managing resources, maintaining focus, and ensuring the relevance and validity of the research findings
• Quantitative research may not be suitable for all research questions or contexts