PROMOTIONS

• Promotion


  A company's total marketing communications program, Marketer's effort to make the product or service actively move through the end users
• Groups promotion is directed to

  • Final consumers
  • Industrial users
  • Retailers
  • Wholesalers
• Things to consider in promotion

  • Nature of product
  • Nature of market
  • Stage of the product's life cycle
  • Budget available
• Types of promotion


  • Advertising
  • Sales promotion
  • Public relations
  • Publicity
  • Personal selling
• Advertising


  Most popular promotional tool, available for everyone to use, an effective medium to call the attention of would-be consumers, viewed as a social unit, an art form, instrument for business management, field of employment, and as a profession
• Sales promotion


  Short-term campaign to build up the sales of a product by usually offering something extra, or other forms of come on, done to countermove to a competitor's product launch
• Public relations


  A promotional tool aimed at building the image of a company or an institution, a planned program of policies, plans, and conduct aimed at building public confidence in an organization and creating public understanding of what it is trying to do
• Public relations


  • Dove Soap's "Selfie Talk" Campaign about the pressure among girls to look perfect, this campaign explores the beauty industry impacts women's self-esteem and body image. As a result, the brand is now associated with positivity, self-love and confidence.
• Publicity


  Consists of impersonally communicated messages which is designed to leave certain impressions upon the minds of persons exposed to them, the dissemination of news and information through the medium of mass communication
• Personal selling


  The oldest known form of selling goods, a face-to-face presentation in a conversation with one or more prospective purchasers for the purpose of making sales
• Personal selling


  • Selling of perfumes or make-up products, where customers can ask advice which smell is better, or how to apply the product
• Types of personal sellers

  • Salesclerks (order takers, takes customer's payment, wrap or bag merchandise)
  • Salespersons (salesmen/saleswomen, render direct assistance and influence)