Media

• Formal text-based materials


  Created and distributed by established institutions
• Typeface


  Typeface(called Font type or type)
• Typeface


  Representation or style of a text in digital format
• Types of Typeface

  • Serif
  • Sans serif
  • Slab Serif
  • Script
  • Decorative
• Serif


  • Connotes formality and readability in large amounts of text
• Sans serif


  • Brings a clean or minimalist look to the text
• Slab Serif


  • Carries a solid or heavy look to text
• Script


  • Draws much attention to itself because of its brush-like strokes
• Decorative


  • Caters to a wide variety of emotion (such as celebration, joy, horror, etc.)
• Design Principles and Elements

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  Importance or value
• Appropriateness


  Fitting or suitable the text
• Proximity


  Near or how far the elements
• Alignment


  How text is positioned in the page
• Organization


  Conscious effort to organize the different text elements in a page
• Repetition


  Concerns consistency of elements and the unity of the entire design
• Contrast


  Creates visual interest to text elements
• Types of Visual Media

  • JPEG (JPG)
  • TIFF (TIF)
  • GIF
  • PNG
  • BMP
• JPEG (JPG)

  Joint Photographic Experts Group. Standard for this type
• TIFF (TIF)

  Tagged Image File Format. Large files
• GIF

  Graphic Interchange Format. Compresses image
• PNG

  Portable Network Graphics. Open format
• Formal visual media


  Visual media produced by formal organizations such as schools, government, and established media/publishing outfits
• Purpose of visual information

  To gain attention, create meaning, and facilitate retention
• Visual Design Elements

  • Line
  • Shape
  • Value
  • Texture
  • Color
  • Form
• Line


  Describes a shape or outline
• Shape


  Geometric area that stands out from space
• Value

  Degree of light and darkness in design
• Texture


  Surface feels or perceived to feel
• Color


  Hue (name color), intensity (purity of the hue)
• Form


  Figure having volume and thickness
• Design Principles and Elements

  • Consistency
  • Center of interest
  • Balance
  • Harmony
  • Contrast
  • Directional Movement
  • Rhythm
  • Perspective
• Consistency


  Margins, typeface, etc.
• Center of interest


  First attract attention
• Balance


  Feeling of visual equality in shape, form, value, color, etc.
• Harmony


  Brings together a composition with similar units
• Contrast


  Offers some exchange in value
• Directional Movement


  Visual flow through the composition
• Rhythm


  Movement in which some elements recur regularly
• Perspective


  Arrangement of objects in two-dimensional space to look like they appear in real life