MIL (1)

• Media


  Channels or ways we use to transmit or communicate messages; communication tools.
• Types of Media

  1. Print Media
  2. Broadcast Media
  3. New Media
• Print Media


  Consist of paper and ink, reproduced in a printing process that is traditionally mechanical.
• Text Media


  A simple and flexible format for conveying ideas, whether handwritten or printed
• Visual Media


  Picture, photos, images or graphics used to channel communication using the sense of sight.
• Typography 


  Refers to the art and technique of arranging the visual component of the written word, features textual design with optical illusions to improve readability and help convey meaning.
• Graphic Design 


  Refers to the process of visual communication that organizes and presents information creatively for a particular purpose.
• Broadcast Media


  Reaches target audiences using airwaves as the transmission medium. (radio and tv)
• Audio Media


  Uses audio or voice recording as a medium in the delivery of information to appeal to the auditory sense. (radio)
• Multimedia


  Concerned with computer-controlled integration of different media types where every information can be stored, communicated, and handled diligently (television)
• New Media


  Term used to integrate the different technologies emerging on one digital platform to organize and distribute content.
• Media Convergence


  The merging of different equipment and tools for producing and distributing news through digitization and computer networking.
• Media Convergence 


  Allows media to be produced and distributed on multiple devices. (technological convergence)
• Media Convergence


  Synergy of communication, content, and computing in the digital world.
• Field & Examples


  Communication, Education, Advertising, News, Entertainment
• Information 


  Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols.
• Primary


  An original, uninterpreted, or first-hand material created by person(s) involved in an activity or event.
• Secondary


  Information obtained through analysis, interpretation, and evaluation of primary sources materials.
• Tertiary 


  Involves information that collects, organizes, and summarizes primary and secondary sources materials.
• Indigenous Media 


  A form of media “conceptualized, produced, and circulated by indigenous people as vehicles for communication, specially for cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty” (Wilson et al., 2015)
• Library


  A place and a “means of access to information, ideas, and works of imagination.”
• Internet 


  A global network of computers that allows computer users around the world to share information for various purposes
• Examples of Indigenous Media

  Folktales, folk dances, folksong
• Facts


  Based on empirical research and quantifiable measures.
• Facts 


  Something that’s indisputable, definitively occurred in the past
• Facts


  Proven Through calculation and experience
• Facts

  Malleable by context
• Truth


  May include facts, but it can also include belief (philosophical ideas)
• Truth


  A fact you believe that applies to situations
• Truth


  A norm or a kind of acceptance
• Truth


  Fact and personal reason equal a basic truth.