Product and Service Development (PSD) Process encompasses much more than just the production of a product or the creation of procedures for delivering a service
Ideation Evaluate the ideas with the most promising potential for success in the markeT
Prototyping Once an idea has been selected, the company must prototype its proposed product or service
Testing Determine if the product functions as intended or if the desired service offering appeals to the target audience
Refinement Once the prototype has been enriched with the analysis feedback, the final product or service can be crafted and delivered to the market
Cost is all the money spent to manufacture a product or provide a service
Direct materials are the raw materials or components used directly in the production process of the final product
Direct labor refers to the cost of labor involved in producing a product. It includes wages, salaries, and benefits of employees
Customer-ValueObjective. The value determines the price of a product or service or its benefits to customers
1. Customer-Driven Objective. The price is established depending on how much the customer is willing to pay.
Premium Pricing. The price of a product or service is set to a high price point to create a perception of higher quality
Penetration Pricing. The initial price of the product or service is intentionally set at a low level to swiftly enter a competitive market, gain a loyal customer base, and generate rapid sales, with the plan of increasing the price later
Bundle Pricing. This pricing strategy is where multiple products or services are offered together at a discounted price
Physical Office. Office layouts have changed from cubicles to open, spacious areas that promote collaboration and increase employee visibility.
Process or functional layout. This layout is helpful if there is a low production need. In this type of layout, machinery and equipment are positioned according to the nature or type of operations
Selling – Also known as personal selling, is a face-to-face selling technique by which a salesperson uses interpersonal skills to persuade a customer to purchase a particular product by highlighting various features
Paid media is when companies use public relations, marketing, and promotional activities they create and pay for themselves
Process – A set of steps that help businesses figure out customer problems, look at market opportunities, and make marketing materials to reach the people they want to see
Start-up costs refer to the expenses a business incurs before its operations. These costs include the various bills and expenditures that must be covered in preparation for the business's grand launch
Cashrequirements provide an essential assessment of a start-up company's initial funds in its checking account during its commencement.
Current Assets. These assets can be converted to cash within one business operation year
Income Statement. a financial statement that shows a company's revenues, expenses, and net profit over a specific period of time
Loans are the most common form of funding for small and medium-sized businesses
1. Love money. It is money given to a spouse, parents, friends, or other loved ones. It is commonly known as
"patient capital," which will be repaid as your business's profits rise
Cash – Physical money in the form of coins and banknotes
1. Dividends – Income earned from owning stocks or shares in companies
Employee training – Costs related to training and development opportunities for its employees
Revenue. It is a measurement of a company's total gross activity
Operating activities detail cash flow generated once the company delivers its regular goods or services, including revenue and expenses
Branding. This process involves the creation of a unique brand identity for a company