internet test 1

• URL stands for "uniform respect locator"


  True
• In terms of traffic generation, most comes from direct traffic.

  False
• Paid referral traffic comes from banner, text, or rich media ads that a website has paid to display on other websites.

  True
• It is important for landing pages to have a navigation bar, especially on the homepage.

  False
• While tracking a landing page's conversion rate over time is beneficial, it is more important to measure the conversion rate against industry standards.

  False
• Tracking the number of phone calls that come from people visiting a landing page of a website is not currently possible.

  False
• Images on a landing page can detract or deter a visitor from doing what the advertiser wants them to do.


  True
• CTA buttons on landing pages typically include visual cues, such as gradients, borders, shadows, glowing edges, or arrows to signal the spot is clickable.

  True
• If a company advertises on other websites with banner or ext ads, the color scheme of its landing page should match the ad campaign theme, color, and message

  True
• Every item on a landing page should contribute to conversions or fulfill the goal of the landing page. If it does not, it should be deleted from the webpage

  True
• When using a single-product landing page, it is helpful to include a search function so visitors can find the advertised product easily and quickly.

  False
• Internet marketers typically create landing pages designed to maximize visitor conversions

  True
• The best attribution modeling method is the linear attribution model because it gives more credit to recent customer interactions than to earlier interactions.

  False
• By examining how site usage differs between returning users and new users, a website may be able to gain knowledge on how to convert new users into returning users.

  True
• Courtney wants to know what percent of users on her website click on her Twitter icon. She should set a destination goal with her web analytics.

  False
• If William wants to know what percentage of sessions on his website last four minutes or more, he should set up a time-on-site goal

  True
• A measure of user engagement with a website is the unique pageviews.

  False
• Although web analytics cannot identify the name of a website user, it can identify the person's address based on the person's Internet connection and IP address

  False
• Web analytics actually tracks computers, not individuals

  True
• The page bounce rate is the percentage of sessions that begin on that page that consist of only one pageview.

  True
• Anytime a user enters a website he has created a session, which can consist of one or more pageviews.

  True
• Web analytics does not know the actual identity of a web browser, such as name and address.

  True
• While aggregating and organizing data provides valuable insights for a website, the most useful are the raw data that is produced by web analytics programs.

  False
• Website analytics refer to the data generated by website visitors

  True
• Although what users want on a website is important, the final word goes to graphic designers because they understand how to create successful websites.

  False
• 1. Web analytics tracks the identity of a computer through...

  placing a cookie on each computer that visits the site
• 1. Web analytics packages can obtain the following information when someone visits a website, except...

  name and address of website users
• 1. The most detailed level of geographic information known through analytics is the...

  zip code
• Web analytics packages can obtain the following information when someone visits a website, except

  identity of user
• Through website analytics, Angie can learn all of the following information about sessions on her website, except...

  which family member used a particular computer to access her site.
• A(n) ______ occurs anytime a user accesses a page on a website.

  Pageview
• The ______ is a measure of the amount of time individuals spend at a website.

  average session duration
• 1. Key performance indicators that should be used by a retail website include the following, except

  average page depth
• Methods of optimizing conversion rates include all of the following, except

  increasing the bounce rate
• The base colors of a landing page should match the color scheme in the banner and text ads being used to promote the landing page. However, different colors can be used for the _____ on the landing page.

  call to action (CTA)
• All of the following statements about the use of images on landing pages are true, except...

  visitors normally read the text closely on landing pages, so text is essential to accompany images.
• A trust symbol on a landing page is... to use would be a(n)


  any symbol, icon, image, or small statement communicating to the user that the site is legitimate
• All of the following are design elements of a landing page that instill trust in site visitors, except...

  large, clear, colorful action buttons
• 1. When trying to increase the number of leads received from a lead-generation landing page, which of the following is NOT a best practice?

  increase the number of required form fields
• Methods of optimizing conversion rates include all of the following, except..

  increasing the bounce rate