Executive summary: brief summary of the key features of the business and the business plan
The owner: educational background and what any previous experience in doing previously
The business: name and address of the business and detailed description of the product or service being produced and sold; how and where it will be produced, who is likely to buy it, and in what quantities
The market: describe the market research that has been carried out, what it has revealed and details of prospective customers and competitors
Advertising and promotion: how the business will be advertised to potential customers and details of estimated costs of marketing
Premises and equipment: details of planning regulations, costs of premises and the need for equipment and buildings
Business organisation: whether the enterprise will take the form of sole trader, partnership, company or cooperative
Costs: indication of the cost of producing the product or service, the prices it proposes to charge for the products
Finance: how much of the capital will come from savings and how much will come from borrowings
Cash flow: forecast income (revenue) and outgoings (expenditures) over the first year
Expansion: brief explanation of future plans