Bodes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
Codes
Systems of signs that when put together create meaning
Semiotics is the study of signs
Types of codes
Symboliccodes
Written codes
Technicalcodes
Symbolic codes
Show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc.) or iconic symbols that are easily understood
Symboliccodes
A red rose may convey romance or love
A clenched fist may convey anger
Red in a traffic light symbolizes stop, green symbolizes go, yellow symbolizes ready
Written codes
Use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
Written codes
Headlines
Captions
Speech bubbles
Technical codes
Ways in which equipment is used to tell the story, including sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and juxtaposition
Camera shots
Extremelongshot
Longshot
Mediumlongshot
Fullshot
Medium closeshot
Close upshot
Extreme close upshot
Points of view
Establishingshot
Point-of-viewshot
Over-the-shouldershot
Reactionshot
Insertshot
Reverse-angleshot
Hand-heldcamerashot
Camera angles
Aerialshot
High-angleshot
Low-angleshot
Eye-levelshot
Camera movements
Panshot
Tiltshot
Trackingshot
Zoom
Conventions
Standard or norm that acts as a rule governing behaviour, generally established and accepted ways of doing something
Message
The information sent to a receiver from a source
Audience
The group of consumers for whom the media message was constructed as well as anyone else who is exposed to the message
Producers
People engaged in the process of creating and putting together media content to make a finished media product
Stakeholders
Libraries, archives, museums, internet and other relevant information providers