A process of gathering, structuring and interpreting qualitative data to understand what it represents
Qualitative data
Non-numerical and unstructured data, such as text, audio, photos and video
Qualitative data analysis methods
Grounded Theory Analysis
Narrative Analysis
Discourse Analysis
Thematic Analysis
Thematic analysis
Used to deduce the meaning behind the words people use by discovering repeating themes in text
Conducting thematic analysis
1. Gather the data
2. Transcription
3. Understand the data
4. Development of Initial Coding
Transcription is the process of transforming verbal data collected through interviews, focus groups, or field observations into a written format
For manual coding, you can write down the data in a proper format, use a highlighter to highlight all the essential points, and take notes very carefully
Methods of data presentation
Textual Presentation
Tabular Presentation
Graphical Presentation (Line graph, Bar graph, Pie chart)
Mean : average and the sum of a set of data divided by the number of data.
Median : middle value when the data is arranged in numerical order.
Mode : value that appears the most.
Descriptive Statistics : state facts and proven outcomes from a population.
Inferential Statistics : analyze samplings to make predictions about larger populations.
