the guardian

• The Guardian


  British national daily newspaper with an average daily print circulation of approximately 105,000 in the UK, comprising 53,902 newsstand sales and 51,232 subscriptions (July 2021)
• The Guardian newspaper

  • Targets a well-educated, affluent, digitally-savvy, liberal audience
  • The demographic is 86% ABC1
  • 54% of The Guardian readers are male
  • The average age of the print reader is 54
  • Originally in broadsheet format, now printed in tabloid format
• Media language

  Choice of elements that portrays aspects of reality and conveys messages and values
• Newspaper headlines


  • Focused, factual, and unemotional, which is what we would expect from a broadsheet newspaper
• From 2019-2020, Dominic Cummings served as Prime Minister Boris Johnson's Chief Political Advisor
• The COVID-19 pandemic is a global pandemic that was first identified in December 2019 and has caused approx. 6 million deaths globally as of April 2022
• To help prevent the spread of COVID-19, the UK went into 'lockdown', where legal measures were put into place to prevent social mixing, including the banning of indoor gatherings of more than two people from different households
• At the start of lockdown, many offices and institutions closed and workers were advised to work from home, and in January 2022, although some have returned to offices and workplaces, this is often with reduced numbers and working from home continues for many
• Ukraine borders Russia and is a post-Soviet democratic republic, and in December 2021, Russia increased its troop numbers at the Ukrainian Russian border, generating fears of an invasion
• The Guardian


  Has mainstream left political values, does not have an affiliation with any political party but does lean towards the left and has a very liberal tradition
• The Guardian is not owned by a group of shareholders like most other newspapers, for whom making a profit is imperative, and therefore they believe that they can hold true to their core journalistic principles