Logistics as a Competitive Advantage

• Customer


  An individual or business that purchases another company's goods or services
• Classification of customers


  • External customers
  • Internal customers
• External customers


  • Dissociated from business operations and are often the parties interested in purchasing the final goods and services produced by a company
• Internal customers


  • Individuals or businesses integrated into business operations
• Consumer behavior


  The study of the processes involved when consumers acquire, consume and dispose of goods, services, activities, ideas in order to satisfy their needs and desires

  
• FIRM'S MARKETING EFFORTS (External Influences)

  •product

  •promotion

  •price

  •place
• THE CONSUMER'S CULTURE (External Influences)

  •Religion

  •Ethnicity

  •Reference.groups

  •Social Class
• Psychological Process (Internal Processes)

  •Motivation

  •Perception

  •Attitudes

  •Knowledge
• Decision Making (Internal Processes)

  •Problem Recognition

  •Information Search

  •Judgement

  •Decision Making
• Post-decision processes

  •Purchase

  •Post-pirchase behavior
• Heredity (Individual Behavior)

  It provides some genetic explanation of individual differences
• Abilities and Skills (Individual Behavior)

  •They can either be innate or learned.

  •It is important for management to match skills and abilities with job specifications and requirements
• Perception (Individual Behavior)

  It is a cognitive process which involves receiving a particular stimulus, organizing the stimulus in the brain, and translating and interpreting the stimulus that will influence behavior.
• Attribution (Individual Behavior)

  It is the course of observing behavior followed by determining it's cause based on individual's personality or situation.
• Attitude (Individual Behavior)

  It is the abstract learnt reaction or say response of a person's entire cognitive process over a time span.
• Personality (Individual Behavior)

  It is an individual's consistent patterns of feeling, thinking, and behaving.
• 10 effective ways to truly understand your customers

  1. Ask for a customer review - every time
  2. Walk on your customer's shoes
  3. Utilize social listening across your social platforms
  4. Generate important customer insight with surveys
  5. Use online quizzes to generate customer understanding
  6. Sentiment analysis is great feedback tool
  7. Check out your competition
  8. Check all your assumptions with A/B testing
  9. Start a real conversation with genuine follow-ups
  10. Don't run away from any complaints
• LOGISTICS MANAGEMENT • Process of efficiently planning, organizing, and executing an operation; the flow of goods, services, and information from the point of origin to its destination.
• LOGISTICS MANAGEMENT • gives businesses a competitive edge: it makes it possible to lower costs (which has a direct impact on sales prices) and shorten the time spent on order fulfillment.
• COMPETITIVE ADVANTAGE • is a condition or circumstance that puts a company in a favorable or superior business position.
• The source of competitive advantage is found firstly in the ability of the organization to differentiate itself, in the eyes of the customer, from its competition and secondly by operation at a lower cost and hence at greater profit.
• LOGISTICS AS A COMPETITIVE ADVANTAGE • Efficient Supply Chain Management • Cost Efficiency • Faster Delivery Time • Enhance Customer Satisfaction • Flexibility and Adaptability • Innovative Technologies • Global Reach