Chapter 14

• Marketing strategies: a plan to achieve the marketing objectives using a given level of resources
• Legal controls: laws that control the activity of businesses
• barriers to trade: usually taxes, quotas or bans that one country places on the goods of other countries to prevent or increase the cost of them entering that country
• Domestic market: the market for goods and services in the business's own country
• Joint venture: an agreement between two or more businesses to work together on a project