refers to the activities within and around the organization that relates to its competitive position. It is the story of a product, from creation to consumption.
analysis
means breaking down a complex topic into smaller, comprehensible parts.
value chain analysis
entails the examination of each sub-system or organization represented by each box.
Tourism Suppliers
also called tourism principals, include hotels, restaurants, museums, shops, and transport companies.
Tour Operators
Sell wholesale or in bulk
Buy and hold title to rooms, tickets, or transportation seats
Travel Agencies
Usually sell retail
Travel agents only represent either the principal or a tour operator and do not buy rooms, tickets or seats.
The consumers or end-users refer to the tourists.
The story of the tourism product could go this way:
• The tour operator puts together a package that includes
hotel accommodation, transportation, and city tour.
• Sells it directly to a group of tourists or through a travel
agency.
• The tourists get the experience it through the services
provided by the driver, the hotel staff and the tour
guide.
Backward linkages
refer to the supply chain in tourism
Edgell et al., 2008
According to them, tourism is not just a single industry but a mix of
interrelated sectors that range from hotels and airlines down the line to food production and other allied services.
Airlines
Use of aircraft to ferry passengers from origin to destination; can be through scheduled and/or chartered domestic or international flights
Tour Bus or Motor Coach
Use of local bus to move passengers and explore cities/countries; the most common mode of transportation for tour groups due to wide availability and economic reasons
Car Rentals
Use of chartered cars or SUV to move passengers to and around tourist destinations; flexible, widely available, and ideal for smaller groups of tourists
Metered Taxi Cabs
Use of metered taxis to move passengers from a single point of origin to a single point of destination
Transportation Network Vehicle Service
what does "TNVS" stands for?
TNVS
Use of private cars booked through online/mobile device applications such as Grab and Uber
Train
Use of railways to move passengers from point of origin to destination; is fast but access is limited by the network of railways
The modes of transportation and related infrastructure affect a country or city’s ability to attract tourists, as access is one of the factors that influence travel decisions.
The availability of accommodations that match tourists’ preferences is one of the factors that contributes to the decision to visit a destination.
Accreditation
According to the DOT, it is a certification issued by an authority to recognize tourism workers and establishments that meet minimum requirements for guest safety and convenience.
Hotel
Provides lodging and incidental services to guests for a fee; classified from one-to five-star
Resort
Provides lodging, food, recreational facilities, and a relaxing environment to the public for a fee
Tourist Inn
Provides lodging to transients for a fee, and does not meet the minimum requirements for an economy hotel
Apartelle
Provides furnished or semi-furnished independent apartment units and basic services akin to hotels for long-term staying guests for a fee
Motel
Provides lodging, and sometimes meals, for a fee, usually located along the highway with parking spaces for vehicles
Pension House
Provides board and lodging for a fee in several independent guestrooms with commonly shared facilities
Transient House
Houses for rent to tourists for a short period of time
Homestay
Private households who have undergone training to welcome tourists to stay with their family for cultural exchange and additional income
Tourism organizations are industry associations and government agencies that help tourism businesses and workers maintain certain standards by upholding policies and conventions.
UNWTO
a multilateral agency with over 150 member countries advancing "responsible, sustainable, and universally accessible tourism." It engenders industry data, policies, and instruments to propel tourism as a catalyst for development
IATA
a trade association that helps craft aviation policies concerning critical industry issues such as airport slots, fuel, environmental policies, taxation, liberalization, infrastructure, unruly passengers, and the like.
WFTGA
a professional organization that seeks to uplift the training standards, ethics, quality, and reputation of the tour guiding profession and \encourages exchange among the various tourist guide associations in the world.
Multi Lingual Accredited Tour Guides Association of the Philippines
what does "MULATGAP" stands for?
DOT
the national tourism organization of the Philippines. It is a government
agency mandated to promote tourism as a tool for development.
Tourism Infrastructure and Enterprise Zone Authority
what does "TIEZA" stands for?
Theodore Roosevelt
"I am a strong individualist by personal habit, inheritance, and conviction; but it is a mere matter of common sense to recognize that the State, the community, the citizens acting together, can do a number of things better than if they were left to individual action."