purc

• Multimodal Texts


  Texts where meaning is communicated through combinations of two or more modes or semiotic systems
• Five semiotic system

  • Written language/Linguistic
  • Visual
  • Audio
  • Gestural
  • Spatial
• PSA (Public Service Announcement)


  A short informational clip that is meant to raise the audience's awareness about an important issue
• Types of PSA


  • Announcement
  • Documentation/Interview
  • Narrative
• Announcement PSA


  • Usual components are a series of videos and images with a narrator or narrators delivering information to the audience either on-screen or through a voiceover. Sometimes text alone can be just as powerful and effective.
• Documentation/Interview PSA


  • - This method is effective because the interviews provide either expert testimony or stories from people who have personal experience with your topic to support the argument that you are making. Sometimes the interviews can be accompanied by a voiceover, or other times your interview(s) alone can be very effective.
• Narrative PSA


  • This style uses either a scene, montage (a collection of several short clips), or a re-enactment/footage of true events to illustrate the point that you are trying to make. This style can allow your PSA not only to be more creative, but also subtle, yet powerful.
• Semiotic systems


  • Written or Linguistic meaning
  • Audio meaning
  • Visual meaning
  • Gestural meaning
  • Spatial meaning
• Technology-Based Communication tools


  • Email
  • Texting
  • Instant messaging
  • Tweeting
  • Blog
  • Social network
  • Video conferencing
• Different Kinds of Language Varieties

  • Pidgin
  • Creole
  • Regional Dialect
  • Minority Dialect
  • Indigenized Variety
• Language Register

  • Static Register/Frozen Register style of communications that rarely or never changes and does not require feedbacks
  • Formal Register language used in formal settings and usually follows a commonly accepted format
  • Consultative Register a professional discourse which is formal and the users are accompanied by societal expectations
  • Casual Register informal language used by peers and friends (slang, vulgarities, colloquialisms)
  • Intimate Register used in ‘private’ communication andis reserved for close family members or intimate people