PURPOSIVE COMMUNICATION

• It is a list of things to be done

  Agenda
• It is the plural form for the word agenda.

  Agendum
• It is the information conveyed in the communication process. It comprise verbal and nonverbal content, which may be spoken, written, or manual.

  Message
• It is an "assemblage of signs constructed with reference to the conventional associated with a genre and in a particular medium of communication"

  Text
• The example of this one is the radio, television, newspaper, magazines, etc.

  Mass media
• The example of this type of medium are the telephone, letter, fax, email, etc.

  Media of interpersonal communication
• In order to compose and oral and written texts, you need to consider three factors:

  Text Type, Purpose, and Audience
• It refers to how the information is organized

  Structure
• These are the three text genres:

  Text using logical order, text using chronological order, and text using spatial or space order
• It is the means by which the information is expressed verbally and/or nonverbally

  Language
• There are 5 language registers:

  Very formal, formal, neutral, informal, and very informal
• It covers the layout, format, length, oral delivery, and any other conventions, such as spelling and referencing.

  Presentation
• These are the people who set down rules for correct language use

  Prescriptivists
• It is concerned with "everything that can be taken as a sign"

  Semiotics
• It is the sound or images in signs

  Signifiers
• It is referred as concepts in signs

  Signifieds
• It is the relationship between the signifier and the signified

  Signification
• It is a term borrowed from Charles Sanders Pierce, which is a process by which a culture produces signs and/or assigns meaning to signs

  Semiosis
• This focused on the subjective aspects of signification, where meaning is interpreted as a subject-effect

  Semiotics
• It is understood as "The mental concept it represents..."

  Signified
• There are three main areas of interest:

  The sign itself, the codes or system, and the culture within
• It refers to a kind of social interaction among individuals

  Semiotics
• It refers to the type of communication that uses technology to simultaneously reach a wide audience

  Mass media
• There are five types of mass media:

  Print, radio, regular broadcast television, cable television, and telecommunications
• It comprise aspects, such as vocabulary, generic structure

  Linguistic or textual system
• consisting of aspects such as color, vectors, and viewpoint in still and moving images

  Visual system
• With aspects like volume, pitch, and rhythm of music and sound effects

  Audio system
• Including aspects such as movement, speed, and stillness in facial expression and body language

  Gestural system
• Covering aspects like proximity, direction, position of layout, and organization of objects in space

  Spatial system
• it is a page document connected to the world wide web

  Web page
• The integration of different channels of communication

  Hypermedia
• It is a micro-blogging application, allowing individuals to author and disseminate messages of 140 characters

  Twitter