Attention: focus
Retention: mental representation so that it may be reproduced when necessary.
Reproduction: imitate the behaviour.
Motivation: the observer wants to reproduce the observed behaviour and perceives some benefit.
Reinforcement: increasing the likelihood of reproduction.
• External reinforcement: reinforcement provided by another person .
• Vicarious reinforcement: occurs indirectly by observing a modelled behaviour being reinforced.
• Self-reinforcement: reinforced by meeting standards we set for ourselves
• Self-efficacy: refers to our belief in our own abilities.