Cruise Tourism - Elective 3

• Cruise Tourism - Mancini (2011) it is a "vacation trip by ship".
• Cruise ships were used to be likened to "floating resorts" or "floating

  hotels"
• megaships are like "floating cities".
• The Ancient Times - There are traces of proof that ocean going vessels

  were already used in as early as 4000 BC but the earliest historical

  evidence of boats is found in

  Egypt during 4th century (301 AD - 400 AD).
• The shift from Cargo to peopleShips were used to transport all sorts of cargo and mails. Soon in the 1850s and 1860s ships began to focus more on passengers rather than mail, with very basic luxuries
• • The shift from Cargo to peopleShips were used to transport all sorts of cargo and mails. Soon in the 1850s and 1860s ships began to focus more on passengers rather than mail, with very basic luxuries
• 1922 - Cunard's Laconia sailed on a world cruise. Customers were divided in three-class accomodation
• 1929 - P&O's Viceroy of India was introduced. It was the most impressive ship of its time which featured the first use of turbo-electric power and first onboard swimming pool. It is was dual purpose: liner (UK - India), and first luxury cruiser.
• 1934 - The luxury liner RMS Queen Mary was launched. It had 1,174 officers and crew and 2000 customers.
• 1934 - United States Lines built the SS America, an oil-fired liner capable

  to speeds up to 25 knots.
• 1938 - SS Normandie undertook a 21-day cruise: New York - Rio de Janeiro - New York. Cost per customer was $395 to $8600.
• 1939 - WW II was declared. Cruise ships such as Queen May and Queen Elizabeth were converted as troop carriers.
• 1958 - Boeing 707's first and regular commercial jet services across the Atlantic on New York - London routes. It led to the downturn of business for many cruise companies and passenger ships were sold.
• 1966 - Cruise industry was recovered - mainly centered on the UK.
• 1970’s - New cruise companies were established. These companies worked closely with airlines to develop combined products - fly cruise. The TV series "Love Boat" aired in 1977 to 1986 which starred Princess Cruises' Pacific Princess
• 1984 - Carnival Cruises first TV commercial
• 1986 - Windstar, a vessel with computerized sails, was introduced.
• 1990’s - Globalization and consolidation led to mergers and acquisitions
• 2000’s - Segmentation and lifestyle cruising.
• 2000 - Royal Caribbean International's Explorer of the Seas was introduced.
• 2003 - Cunard's Queen Mary 2 was launched. Carnival Corporation

  became the largest cruise operator when they merged with P&0

  Princess Cruises.
• 2006 - Norweigan Cruise Line (NCL) introduced and launched the freestyle concept of cruising
• 2009 - Royal Caribbean's Oasis of the Seas was launched, the world's largest cruise ship at this time.
• 2010 - Royal Caribbean's Allure of the Seas was launched, the world's largest cruise ship at this time.
• 2011 - Carnival Corporation announced its 100th ship, Carnival Magic.
• 2016 - Royal Caribbean International launched world's largest cruise ship Harmony of the Seas.
• 2017 - Princess Cruises and Norwegian Cruise Line are devoting their new vessels to the Chinese market. Manila, Philippines became a cruise homeport of Star Cruises' Superstar Virgo.
• 2018 - Royal Caribbean International's Oasis-class ship Symphony of the Seas first sailed the high seas in April. Pre-opening sailing was 31st March. She is the largest ship to date with 2,759 staterooms, carries 6,680 guests and 2,200 crew.
• The Cruise Line International Association (CLIA) is the world's largest trade industry association that provides a unified voice and leading authority of the global cruise community
• More than 24 million passengers enjoyed a cruise in 2016 and 30 million passengers are expected in 2019
• 19 new and innovative cruise ships took to the waters
• Cruise market share in 2016

  • China 47.4%
  • Taiwan 11%
  • Singapore 8.8%
  • Philippines 1.6%
• Growth in number of ships

  1. 12% compound annual growth rate

  2. 43 ships in 2013

  3. 60 ships in 2016
• Growth in number of voyages

  22% growth from 2013 to 2016
• Growth in passenger capacity

  29.3% annual increase
• Growth in scheduled port calls in Asia

  1. 5,570 in 2016

  2. Almost double that of 2013
• $117 billion economic impact for the cruise industry in 2015 to $134 billon in 2017
• There are 31 active cruise line brands in Asian Water
• Destinations with greatest growth and most port calls in 2016

  • Japan (1526 calls)
  • China (850 calls)
  • South Korea (745 calls)
  • Vietnam (+150 calls)
  • Taiwan (+59 calls)
  • Singapore (+17 calls)
• Top 3 ports by total calls

  • Jeju Island-South Korea
  • Baoshan / Shanghai - China
  • Singapore