Tourismplanning is a deliberate process for identifying the activities that enable a tourism enterprise or destination to realize its goals.
TOURISMSITES (TSs)
A TS may be an existing natural attraction, an area of natural scenic beauty, or a man-made attraction.
TOURISMDEVELOPMENTCLUSTER (TDCs)
Areas that have a sufficient number and range of tourism sites with the capacity to meet long-term development possibilities
TOURISMDEVELOPMENTAREAS (TDAs)
A TDA can either have considerable existing tourism activity or have the potential for significant tourism development.
STRATEGICDESTINATIONAREAS (SDAs) - a critical mass of attractions, facilities, and services in the area; capacity of the environment to sustain tourism development;
Planning is about making decisions based on available resources and opportunities.
Planning in tourism is primarily a mental exercise that involves detailed consideration of tourism development.
Development, on the other hand, is the process of assembling the necessary components to transform a raw natural, cultural, or historical resource into a tourist destination.
Accommodation
2. Activities
3. Amenities
4. Ability
5. Administration
6. Awareness
7. Attitudes
8. Accessibility - involves infrastructure and transportation:
● Infrastructure could be airports, seaports, roads, bridges, and terminals.
● Transportation modes could be land, water, and air, depending on the development area's
geography and size.
The first step in crafting a successful tourism plan is a thorough situationanalysis.
Microenvironmental factors - an internal to a planning unit, such as tourist destinations, an LGU, and the like.
Tourism development plans are shaped by laws and regulations. The Tourism Act of 2009 requires primary tourism businesses to be accredited by the DOT, while business licenses are issued by LGUs as per the Local Government Code of 1991.
Architects and engineers must adhere to the National Building Code and Disabled Persons Mobility Act when designing tourism facilities.
Macro-environmental factors refer to external influences, the factors beyond control that affect operations and success that can impact a plan
Competitive analysis is also part of the macro-environmental assessment.
SettingGoals and Objectives
Goals are more general and long-term in orientation.
Formulatingstrategies - Strategies should be tailored to the destination's unique strengths, challenges, and opportunities.
Determining an Action Plan
The action plan provides a breakdown of programs, projects, and activities. They specify who or what entity is responsible for that specific activity.
Monitoring and evaluation - This step aims to compare the results with the stated goals and objectives.
A preliminary assessment of the location to be the subject of a tourist development must be completed before diving into a thorough process of a successful tourism planning.
The PSA is an essential tool for determining if a place is ready for tourists.
Existing Attractions/Sites: These are locations where infrastructure and demand for tourism are already in place.
Emerging Attractions/Sites: Infrastructure and tourist demand are still developing in these areas.
Potential Attractions/Sites: These areas have a strong visual appeal but do not have visitor connectivity.
Local government units (LGUs) or tourist developers may quickly determine the potential
for tourism development and its preparedness to begin by conducting a pre-assessment.
Hazards and SecurityIssues -
Awareness in the presence of serious hazards and security issues studied under the area
is one of the preliminary assessments that needs to be considered.
Control and Ownership of the Land - DOT, LGUs, IPs, PAMB, NCIP
StakeholderSupport for TourismDevelopment
The involvement of tourism stakeholders in the decision-making process may work as
one of the key elements of sustainable tourism development.
SignificantAttractions in the Area
Tourist attractions can exist in nature or in culture.
PRELIMINARY SITE ASSESSMENT
1)Hazard and Security
2)Accessibility
3)Control and Ownership of Land
4)Stakeholders Support for Tourism Development
5)Sensitivity of Site.
6)Significant Attraction
FULL SITE ASSESSMENT
1.Uniqueness and Natural Beauty
2. Historical and Cultural Value
3. Accessibility.
4.Basic Utilities.
5.Onsite Facilities
6. Ownership of Properties.
7.Quality of Sustainability
The tourism system is adapted from the model made by Neil Leiper (1979 and 1990)
• Leiper emphasized the spatial aspects (tourism generating region, destination region and transit regions)
COMPONENTS of a system are
INTERRELATED, so they influence each other. The System also receives and sends influences from and to
the EXTERNAL ENVIRONMENT.
PushFactor : factors which encourage individuals to move away from their home setting through Tourism
Pull Factor : those attributes of a different place which attract or ‘pull' them towards it.
TouristDestinationRegion (TDR's) TDRs are places where a tourist's main visiting activities occurs.
Its important for TDR to have some special teatures, activities
to attract tourist.
TouristGeneratingRegion (TGRs) TGRs are places where a tourist's trip begins and normally ends, the generating regions are the place for the essential markets of the tourist business and it is the basis of tourist industry.
Tourist is considered the most important element of the System. Without the presence of tourist the System may not function at all
Tourismplanning is a deliberate process for identifying the activities that enable a tourism enterprise or destination to realize its goals.
Tourismplanning is a collaborative process. Tourism planning entails organizing the planning team where different experts are engaged.