minority influence

• mental health is our psychological, emotional and social wellbeing
• a mental health disorder is a condition that affects mood thinking and behaviour
• mental health stigma is a strong sense f disapproval about mental health
• social change is any significant alteration in behaviour patterns and norms and values in any culture of society
• minority influence is when a small group of people can change opinions and beliefs of a larger group of people
• techniques used by the minority to crate social change are consistency, commitment, persuasion and identification/peer to peer delivery (influence of role models)
• consistency is a clear message given to the majority, effective if it keeps the same beliefs
• identification is peer to peer delivery, expose the majority (negative views) to minority (those with mental health issues) who are like them
• the snowball effect is when members of the minority slowly change the opinion of the majority