A document used to convince a panel of potential funders to help a product, program, or service become a reality
Five Elements of a Concept Paper
Introduction
Purpose
Description
Support
Contact Information
Introduction
Includes your mission and vision and a brief introduction of your project/campaign
Purpose
Includes the reason why the project/campaign is worth your sponsor's time, effort, and money
Description
Includes all the necessary information about the project. It involves the website/s or page you are going to produce and the purpose of each and how they work in unison
Support
Contains the budget needed for the project, though some concept paper do not specify any amount requested from the sponsor
Contact information
Includes information on how the group can be contacted
SMART Criteria
Specific
Measurable
Attainable
Realistic
Time-bounded
Your project/campaign must meet the SMART Criteria
