EMPOW lesson 1

• are the building blocks of a successful beautiful

  design.

  elements and principles of design
• THE ELEMENTS OF DESIGN

  LINE

  SHAPE

  DIRECTION

  SIZE (SCALE)

  TEXTURE

  COLOR
• are defined by points moving in space. It can create a sense of

  movement or direction in your design. it can be smooth, rough, straight, curve, broken, thick or thin.

  line
• shape is an enclosed space, the boundaries of which are defined by other elements of art like lines, colors, values or textures.

  shape
• can be used to create patterns and draw the viewer’s attention

  shape
• Applying motion to create the visual illusion of movement. Use

  horizontal direction for calmness, stability and tranquility while vertical direction for emotions of balance, formality and alertness.

  direction
• is basically the relationship of the area occupied by one shape to

  that of another. Large elements mean more significant than the small one.

  size
• refers to surface appearance of an object given by the

  dimensions, form, thickness, arrangement, and amount of its basic parts.

  texture
• is light redirected off objects. It is used to create curiosity and

  emotions to the viewers.

  color
• three main characteristics or color

  hue

  value

  intensity andtemperature
• (these are red, green, blue, etc.),

  hue
• (lightness/ darkness),


  value
• (saturation, or amount of pigment)

  intensity
• (warm and cool).

  temperature
• THE PRINCIPLES OF DESIGN

  BALANCE

  PROXIMITY

  ALIGNMENT

  REPETITION, PATTERN, AND RHYTHM

  CONTRAST

  SPACE
• is the state of equal relationship. It means equal distribution

  of visual weight in a design. It can be achieved by adjusting the visual weight of each element, in terms of size, color, textures, shapes or contrast.

  balance
• kinds of balance


  Symmetrical balance

  Asymmetrical balance

  Radial balance
• occurs when identical weights are on equal sides of a composition

  Symmetrical balance
• either side, but those unequal graphics need to balance each other (un-evenlybalanced). occurs when a design has unequal graphic weight on

  Asymmetrical balance
• occurs when the design elements swirl out from a central axis

  (emanating from a central point).

  Radial balance
• maintains a relationship between items that go together. It helps

  creates organization by grouping the same elements together or in close proximity. The elements should be connected visually.

  PROXIMITY
• refers to lining up the elements of a design along the top,

  bottom, center or sides of the elements. It allows us to create order and organization in our design.

  ALIGNMENT
• duplicates the characteristics of similar elements to contribute to design consistency. It strengthens a design by tying together individual elements;

  repetition
• pattern is a regular arrangement of alternated or repeated elements

  like shapes, lines or colors;

  pattern
• is a combination of elements repeated, but with variations.

  rhythm
• refers to the use of conflicting elements or colors while still remaining harmonious and unified when the artwork is viewed as a whole. It allows you to give emphasis to key elements in your design.

  contrast
• – It refers to the area that an object occupies. Both positive and negative space should be considered in graphic design. White space gives your design breathing room.

  space
• is a photographic presentation of data and

  information that use the different elements of design to make data easily understandable at a glance.

  Infographic
• Principles of Visual Message Design using Infographics:


  Be unique

  Keep it simple

  Less is more

  Sharing
• be creative is one of the most important aspect of designing an effective infographic.

  be unique
• • make a design easy to understand. Straight to the point and focus more on the message.

  keep ti simple
• Focus on what matters. Keep your text minimal will most likely produce

  more impact than a page full of words.

  less is more
• Share it with your friends. It is the most important and effective thing to do in making infographic.

  sharing