The Media

• How does the Media enforce Gender roles

  • McRobbie, ‘Slimblondeness’ depicts stereotypical slim, blonde women as a beauty standard for young girls to copy (imitation of role models)
  • Media advertisement, targeting demographics has the ability to change gender stereotypes and interests
• How does the Media use imitation of role models

  • behaviours & appearances of characters/celebrities e.g. boys aspire to be like sporting heroes & girls to be like models and beauty standards 
  • Stereotypical images, portray men as dominant, masculine characters and women as beautiful, secondary characters
• What is a problem of the Media using imitation of role models

  • McCabe & Martin, imitation of violent crimes due to portrayal of violence as heroic
  • Copycat crime inspired by high profile crime cases e.g. child’s play