A market structure with a few large firms that produce homogeneous or differentiated goods
The four basic market structures
Monopoly
Perfect competition
Oligopoly
Monopolistic competition
Characteristics of an oligopolistic market
There are many consumers (buyers), but only "a few" firms (sellers), each "large" relative to the market
Consumers are price takers, but the firms are price makers
The firms produce homogeneous or differentiated goods
There are barriers to entry (but no barriers to exit)
The firms have market power and can choose their price or output quantity
Examples of oligopolistic markets
Crude oil
Gasoline
Telecommunications
Computer processors
Credit cards
Airplanes
Cars
Distinctive features of an oligopoly
Interdependence: One firm's profit depends on the other firms' choices
Strategic interaction: The optimal choices for one firm depend on the other firms' choices
Firms' beliefs about other firms' decision-making processes matter for their own choices
Marginal revenue (MR) = Marginal cost (MC)
The profit-maximizing output quantity for an oligopolist
In a Cournot oligopoly, P > MC, while in a Bertrand oligopoly, P = MC
Characteristics of a Cournot oligopoly
There are a few firms serving many consumers
The firms produce homogeneous goods
There are barriers to entry
The primary decision variable for firms is the quantity of output
All firms make their output decisions simultaneously
In a Cournot oligopoly, a firm's optimal output depends on what it believes will be the other firms' output decisions
Residual demand
The difference between market demand and the quantities supplied by other firms
Marginal revenue (MR) in a Cournot oligopoly
MR = f(QA, QB) - depends on the firm's own output (QA) and the other firm's output (QB)
Reaction function
Shows how a profit-maximizing firm responds to other firms' choices
In a Cournot duopoly, the firms' reaction functions are mirror images of each other
Reaction function
QA = RFA(QB)
The reaction function can be shown graphically in a coordinate system with the two firms' output quantities as axes
Firm B's reaction function is the mirror image of firm A's reaction function
Firms choose their quantity based on what they believe is the other firm's reaction function, and this is the mirror image of their own reaction function
Identifying the Cournot equilibrium
1. Start at any quantity of output and ask whether there is an incentive for one of the firms to change its output
2. When the quantity is such that there is no incentive for either firm to change, we have found the equilibrium
Cournot equilibrium
The quantity at which no firm has an incentive to change its own quantity, given its belief about the other firm's quantity
The Cournot equilibrium corresponds to the intersection of the reaction functions
The Cournot equilibrium is also the "Nash equilibrium"
Mathematically identifying the Cournot equilibrium
1. Solve the two reaction functions for the two unknowns
2. Insert one reaction function into the other
In a Cournot oligopoly, price is higher (and quantity is lower) than in perfect competition, but lower (higher) than in a monopoly if firms do not "collude"
Collusion
An agreement among firms about quantities to supply or prices to charge (or about other aspects of their operations) to limit competition for their mutual benefit
Cartel
A group of firms acting in unison
If firms collude, they choose a linear combination (e.g., an even split) of their monopoly outputs to maximize their combined profit
A collusive oligopoly leads to the same market result in terms of price and quantity as a monopoly
The quantity supplied to the market with collusion is less than the quantity without collusion
The market price with collusion is higher than the market price without collusion
Reneging
Breaking a collusion agreement
There is a unilateral incentive to renege on a (non-binding) collusion agreement, because reneging raises the reneging firm's profit if the other firms do not renege
Collusion agreements are difficult to maintain: Cartels tend to break up by themselves if the members cannot enforce the agreement, i.e., make it formal and binding
If firms anticipate the incentive to renege and cannot enforce an agreement, they will not attempt to reach an agreement, i.e., form a cartel
From society's perspective, firms reneging on a collusion agreement can be considered beneficial: Price is lower and quantity is higher than in the Cournot equilibrium (or under collusion)
Bertrand oligopoly
Competition in terms of price, where the primary decision variable for firms is the price they charge
In a Bertrand oligopoly, all consumers buy from the firm charging the lowest price
If several firms charge the lowest price, consumers split their purchases randomly, i.e., on average equally
Marginal cost
Equals average total cost
Cournot model
Assumed marginal cost equals average total cost to simplify the analysis
Bertrand model
Marginal cost equals average total cost is crucial