A Type of Social Influence where someone acts in Response to a Direct Order from Authority
Source (Social Impact Theory):
The Person doing the Influencing
Target (Social Impact Theory):
The Person being Influenced
Individualistic:
For the Good of the Individual
Collectivistic:
For the Good of the Group
Stereotypes:
An Over-Generalisation which Ignores the Similarities between groups and Emphasises the Differences between them
Prejudice:
A Mental Attitude, often based on Stereotypes, which attributes Characterstics to an Individual based on their Membership of a Group or Category
Discrimination:
A Behaviour where someone Acts upon Prejudices so that individuals are treated on the basis of their Group Membership rather than their Individual Attributes
Xenophobia:
Prejudice against Foreigners
Misogyny:
Prejudice against Women
Racism:
Prejudice based on Race
Homophobia:
Prejudice against Homosexuals / those who are part of the LGBTQ+ Community
Ableism:
Prejudice against Disabled People
Transphobia:
Prejudice against those in the Trans Community
Sexism:
Prejudice based on Sex
Social Categorisation (Social Identity Theory):
Dividing people into the Ingroup and the Outgroup
Social Identification (Social Identity Theory):
People taking on the Roles, Behaviours and Attitudes of their Ingroup
Social Comparison (Social Identitiy Theory):
When the Group Division is deemed Relevant, the Ingroup and Outgroup are compared in a way where the Ingroup is always Better
Social Norms:
Unwritten Rules about How to Behave
Encoding:
The Format in which Information is Stored in Memory
Storage:
The Process of Holding Information in Memory
Retrieval:
The Process of Recalling Information
Capacity:
The Amount of Information that can be Held in a Memory Store
Duration:
The Length of TimeInformation can be Held in Memory
Iconic Memory:
Sensory Memory for Images
Echoic Memory:
Sensory Memory for Sounds
Primacy Effect (Serial Position Curve):
Items at the Start of the List are Recalled Better
Recency Effect (Serial Position Curve):
Items at the end of the List are Recalled Better as long as there is No Delay
Declarative Memory:
Memories that can be expressed in Words
Procedural Memory:
Muscle Memory
Episodic Memory:
Personal Experiences (Stories)
Semantic Memory:
General Factual Information
Schemas (Tulving's Long Term Memory):
The Categories that Facts fit into
Schemas:
Structures of Knoledge to help us Make Sense of the World
Equilibrium (Schemas):
Information that Fits with the Schema
Disequilibrium (Schemas):
Feeling of Unease because InformationDoes Not Fit with Schemas
Assimilation (Schemas):
Information Added to Existing Schemas
Accommodation (Schemas):
Schemas are Changed to allow for New Information
Levelling (Schemas):
Downplaying Details that Did Not Agree with our Schemas
Sharpening (Schemas):
Exaggerating Details that Agree with our Schemas, or Adding Details to make the Experience Agree with our Schemas