In the evolution of technology, the different media were able to be submerged.
It manifest in the co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing media content to flow across various platforms.
It may also refer to the ability to transform different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment
