Product packaging

• Product packaging refers to the materials and design used to enclose and protect a product. It includes the box, wrapper, or container that holds the product and any labels, graphics, or other visual elements. The primary purpose of product packaging is to ensure the safe and secure delivery of the product to the customer. It also serves as a means of branding, communicating information about the product, and attracting consumer attention. Effective product packaging should be functional, visually appealing, and aligned with the brand's identity and marketing objectives.
• Paperboard packaging


  • Made from thick paper material, commonly used for cereal boxes
• Blister packaging


  • Clear plastic packaging securely holds small items like pills or batteries
• Bottle packaging


  • Typically used for liquids, such as water or soda, with a screw-on cap or a cork
• Pouch packaging


  • Flexible bag-like packaging, like potato chips or candies, is often used for snacks
• Clamshell packaging


  • Plastic packaging that opens and closes like a clamshell, often used for electronics or toys
• ⦁ Metal can packaging: Rigid packaging made of metal, commonly used for canned food or drinks.
• ⦁ Glass jar packaging: Transparent jars made of glass, frequently used for preserves or cosmetics.
• ⦁ Shrink wrap packaging: Thin plastic film used to wrap items tightly, such as DVDs or water bottles.
• ⦁ Tetra Pack packaging: Carton-based packaging suitable for liquids like milk or juice.
• ⦁ Wood packaging: Rectangular boxes made from wood and used for shipping large packages.
• product packaging It also serves as a means of branding, communicating information about the product, and attracting consumer attention. Effective product packaging should be functional, visually appealing, and aligned with the brand's identity and marketing objectives.
• The primary purpose of product packaging is to ensure the safe and secure delivery of the product to the customer.