Product packaging refers to the materials and design used to enclose and protect a product. It includes the box, wrapper, or container that holds the product and any labels, graphics, or other visual elements. The primary purpose of product packaging is to ensure the safe and secure delivery of the product to the customer. It also serves as a means of branding, communicating information about the product, and attracting consumer attention. Effective product packaging should be functional, visually appealing, and aligned with the brand's identity and marketing objectives.