Lesson 1.1: Fundamentals of Communication

• Onomatopoetic


  Sound that creatures and things make in the environment
• Prehistoric communication


  1. Onomatopoetic

  2. Conveyed with hand gestures
• Talking Era


  180,000 BCE to 3500 BCE
• Talking Era


  • Talking was the only medium of communication, aside from gestures
• Manuscript Era


  3500 BCE to 1800s
• Manuscript Era


  • Communication evolved from speaking to writing
  • The agrarian way of life and commerce started along with it communication flourished
  • Literary - ability to read and write
  • Did NOT flourish from 5000 year period of the Manuscript Era until the 1800s
• Print Era


  1450 to 1850
• Print Era


  • Printing Press - invented
  • Literature and other written texts began to be mass produced
• Internet Era


  1990 to present
• Internet Era


  • Digital Age - people get to publish and share personal content to the world through modern media and the internet
• Rhetoric


  Refers to speaking well and persuasively
• Cicero's five canons of rhetoric

  • Invention
  • Arrangement
  • Style
  • Delivery
  • Memory
• Invention


  Use of evidence and arguments to think about things in new ways
• Arrangement


  Organization of speech
• Style


  Refers to the use of language
• Delivery


  Vocal and physical characteristics of a speaker
• Memory


  Techniques to retain large amounts of information by memory